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Practical tips to reduce your website load speed

woman enjoying web content

Creating a website that looks great and grabs attention is not the be all and end all of web design. Or of what your company should be doing to succeed online. In fact, this is only the start. Your website needs to do more than look great, it also needs to be practical too. Links need to work, sales pages need to have all the right information, and your website needs to load quickly too. In fact, the load speed of your website is important for a range of factors, including Search Engine Optimisation (SEO) and user experience. So just how can you speed up your website? Well, here at Pumpkin Web Design, we are Preston’s leading web design and web marketingprofessionals. We work across Preston, and the North West, includingSouthport and Wigan, as well as Manchester, to provide valuable web design, SEO, and marketing solutions to a range of clients. As a result, we have produced this guide to the practical tips to reduce your website load speed.

Why is website load speed important?

The loading speed of your website is important for a number of reasons, including:

  • Providing a positive user experience- users have expectations of any website they use. And the loading speed is one of those expectations. In fact, users expect your website to load in 2 seconds or less. With an estimated 40% of potential customers leaving your website if it does not load within 3 seconds. So if you want to keep your users happy, reducing the time your website takes to load is essential.
  • Effective for SEO- Search engines build their fortune by providing positive outcomes for users. This means showing the very best results for search queries. They determine this using a variety of ranking factors, and loading speed is one of these factors. This means that if you want your website to rank highly on search engines like Google, you need to make sure your website loads faster.

Practical tips to reduce your website load speed

So, what can you do to make sure your website loads faster? And how can you make sure it takes less than 2 seconds? Well, there are a number of things you can do, including:

  • Remember that speed is an illusion- if your users are staring at a completely blank screen, or a loading icon, for 2 seconds or more, this is going to feel like longer because there is nothing to distract them. But, if you load the above the fold content, like a hero image earlier than the rest of the page, then your load time will feel a whole lot shorter. Users like to see an almost immediate response, so they know their command is being processed.
  • Optimise your images- naturally larger images take longer to load. But you do need to use large images throughout your website, and these need to be high quality too. So what can you do? Well, you can compress your images so that the size is greatly reduced, but the quality of the image is not effected negatively. This means your website will still look great, but will load a lot faster.

For more information and advice about web marketing, SEO and website loading speed, get in touch with the experts today, here at Pumpkin Web Design.

Pumpkin Web Design Ltd is a small and highly results driven digital agency working for like minded clients in Preston, Manchester, Chorley, Southport, Blackburn, Wigan and the UK. Our services include web design, SEO, content marketing, video production, brand design and much more.