It happens to the best of us. For weeks your company can happily be hovering at the top, or near the top, of the Search Engine Results Page (SERP), and then BAM, you’ve been dropped to page 394 and traffic grinds to a halt. So what can you do about it? Well, one of the worst things you can do is to begin making changes to your website, or your SEO strategy immediately, unless you have a clear idea of why your website rank has dropped. This is because a series of further changes can compound the problem, and even add on further issues. That’s why you should seek advice from the professionals. Like us here at Pumpkin Web Design. In fact, we are Preston’s leading web design and web marketing professionals. We provide valuable web design, SEO, and content marketing solutions to a range of clients, across the North West, including Southport and Wigan, as well as Manchester. As a result, we have produced this guide to forensic SEO to restore website visibility.
What is forensic SEO?
So, first of all, what is forensic SEO? Well, this is a specific type of SEO that investigates exactly why your page has dropped from the SERP, and then suggests or makes changes to rectify this, resulting in a more positive result for your company online. This is something that should only be carried out by professionals, if you want long term, long lasting, positive results.
Forensic SEO to restore website visibility
So, how does forensic SEO work? And how can you use this to restore the visibility and position of your website on the SERP? Well, forensic SEO involves:
- Assessing any available data- analytics and search console tools can provide valuable data about the performance of your website, and how it conforms to search engine standards.
- Investigating any SEO changes- changes to your SEO practice, however small, can have far reaching and unintended consequences. For forensic SEO to work we need access to any SEO changes, on site and off site to get the complete picture of your websites loss in visibility.
- Investigating any changes to the website- just like minor SEO changes can have negative consequences, so can changes to the website itself. This could include updating content, changing your layout, or any number of things. Most will not result in drastic visibility losses, but its a good idea to rule this out, as part of the forensic process.
- Researching Google algorithm changes- every so often Google will update the search engine algorithm, and this does result in some ranking shakeups. If this is the case, an expert can evaluate the new algorithm and help you to meet any new targets, or improve on any areas of weakness.
- Signs of negative SEO- malicious actions by others can have a knock on effect on your website performance and SEO. Forensic SEO experts will find the source of this, and provide ways for you to recover.
For more information or for professional web design and web marketing support, get in touch with the team today, here at Pumpkin Web Design.