For many companies and businesses, developing an effective and successful website, is a great way to grow and expand your business. But you shouldn’t forget to also pay attention to the location of your physical commercial or retail space, if you have one. In fact, focusing on your local area, can give you an advantage over many of your competitors, both in the search results, and with your potential customers. In fact, it can be a key part of your Search Engine Optimisation (SEO) strategy. So, just how important are the local search results? And what can you do to secure your companies position? Here at Pumpkin Web Design, we are Preston’s leading web design and web marketing professionals. We work across Preston, and the North West, including Southport and Wigan, as well as Manchester, to provide valuable web design and marketing solutions to a range of clients. As a result, we have produced this guide to the local search results.
What are local search results?
Local search results are the websites displayed on the Search Engine Results Page (SERP), after a service or product has been searched for, in a particular area. For example, searching for plumbers in Preston, or an electric bike in Manchester, will lead to a specific set of search results relevant to both the service or product, and the location.
These local results now happen automatically, whenever someone searches. So instead of needing to specify an area, you will automatically be shown the services and products available in your local area. As long as the search engine has access to your location of course. This means that people in your area, even those passing through, will be shown results relevant to this location. Which could include your website, and your company.
How important are the local search results?
So, just how important are these local search results? And why should you be trying to secure a top position? Well, there are a number of reasons, including:
- Maps- If searchers are using Google or Bing to find a local service, the first results will be those attached to a map of the local area. This is incredibly helpful for potential customers who are out and about, as it provides directions and contact details immediately. Register your business with Google My Business, or Bing places, to make life easier for your potential customers, and to potentially make more sales and sign ups.
- Trust- Business listings with Google and Bing doesn’t just help your customers, it also builds trust. Trust is essential if new customers are to order with your company, or choose your services. A company with a registered address, and a map, is much easier to trust than a company without.
- Sense of community- When users click through to your website, from the search results, and they see that your company is not too far away, this actually fosters a sense of community. And this can be enough to compel customers to make a purchase, instead of just browsing, or looking elsewhere.
For more information and advice about web marketing, get in touch with the experts today, here at Pumpkin Web Design.