Problems associated with thin content in web design

Here at Pumpkin Web Design we are Preston’s leading web design and web marketing professionals. We provide a wide range of website solutions and SEO services across Preston and the North West, from Southport to Wigan, and even Manchester, and we work with a wide range of companies and  businesses, in a variety of sectors. As a result, we have produced this guide to everything you should know about thin content in web design.

What is thin content in web design?

Thin content is a term used to describe content that does not provide a significant resolution for the website user or potential customers or clients. This can include content that is:

• Irrelevant to the user’s intent- when website users land on your website, they are usually looking for something specific. This could be an answer to a question, or more information or details about one of your products or services. Thin content is content that will only be loosely relevant to this and will not provide an effective answer, resolution or solution. This means that your website users will need to look elsewhere for the answers to their questions or the information that they need.
• Lacking quality- website content needs to be high quality and original. The content you create for your website will be tied to your company branding, so it’s important to establish a strong voice that is relevant to this, and that will show your company as an industry leading expert. Thin content will not help you achieve this, as the quality and depth needed to show your industry authority will be missing.
• Scraped content- script content is this content that has been copied and pasted with very little tweaks made. This content is not providing anything original or unique for your website users and is unlikely to impress them.

What are the main problems associated with thin content in web design?

Using thin content for your website can create a range of problems and issues. These can include: 

•  A high website bounce rate- if your website users can’t find the answers to the questions they need on your website, they are more likely to leave and visit that of a competitor. This means that you will lose out on sales, sign-ups and bookings because of the lack of quality and depth to your content.
• Poor brand imagery– your website content is tied to your brand appearance and imagery. With poor website content that has a lack of depth, originality, or quality, you will give your website users and potential customers or clients the impression that your company is not as knowledgeable or as trustworthy as it really is. This will be tied to your company branding for the future, and it can be difficult to bounce back from.
• Reduced search engine visibility- because search engines aim to provide the best possible experience for their users, they use strict guidelines to rank and monitor website content. This helps to ensure that they provide the most relevant and useful answers to search engine users at the top of the search results page. For your website to claim the top spot, and the lion’s share of the traffic that this will provide, your website content needs to be high quality, original and unique, as well as relevant and informative. Thin content provides none of this and is likely to have a lower ranking as a result.

For more information about SEO, traffic, content marketing and web design, get in touch with the experts today, here at Pumpkin Web Design.