How to analyse your statistics

A well designed website is only the first step to web success. Making use of functions, features, design techniques and style is great, but your search engine optimisation (SEO) is an ongoing process. As a result, you will need to stay up to date with developments, and a range of statistics. But how will you know which stats to focus on? Don’t worry, here at Pumpkin Web Design, we are web marketing experts. Consequently, we have produced this guide to help you analyse your statistics.

What the statistics can reveal

Analytic tools can help you to monitor a range of data. This can include, but is not limited to:

• amount of visitors
• referrers
• most popular pages
• time spent on each page
• congestion areas
• conversion ratios (how many viewers turned into customers)
• social media responses
• video engagement

The statistics you should monitor

With all this information at your fingertips, it can be hard to know which statistics to focus on. Your attention will most likely be drawn to the page rankings and the visitor stats. After all more eyes means more potential customers.

However, only looking at your visitor stats will not help you to create strategies to improve your website. Instead, you should be looking at your conversion ratio. How many of those viewers actually converted into customers? Which page had the highest conversion ratio, and which page had the lowest? Why was that? Is there something about the design or the content? Asking these questions will only improve your website, and as a result, your success online.

The actions you should take

The stats you are analysing should inform the future decisions of your company. It should help you decide to make changes and how to make those changes, based on the statistical evidence. As a result, the developments your company makes will be more likely to succeed. For example, by analysing the conversion ratios by page, you could make a decision to incorporate video onto the sidebar of every page. This would be based on the user interaction of successful pages. As a result, you would expect to see a better conversion ratio for pages that were less successful.

In summary

Following these steps to analyse your statistics is essential for your business to progress. This is based on the performance of your website. At Pumpkin Web Design we are web marketing and SEO experts. Why not contact us today?