Selling is the primary aim of many business and company websites. In fact, companies no longer need a physical presence in the real world, to attract customers and sell products. This can be achieved entirely online. So how does a simple website allow them to achieve this? And how can you use a website to sell? Here at Pumpkin Web Design, we are web marketing experts. As a result, we have produced this guide, based on our experience, to how to use your website to sell your products.
Stand out and attract attention
The call to action button needs to stand out. This is the link that takes potential customers through to sales. Website design as a whole needs to be intuitive, and part of this is making use of a call to action button designed to take the viewer through the buying process. If you want to use your website to sell your products, make sure this is the focus of the page.
However, it is important to make sure that the call to action is present on almost all pages. This is because search engine optimisation means that potential customers can land on any page, not just your home page.
Making use of good design techniques is a must.
Draw the viewers attention to the call to action using subtle design techniques. These include font changes and contrasting colours. In addition, animation techniques such as colour changes when hovered over, or a slight bounce when clicked can also attract attention to the call to action.
However, the design techniques you use don’t just have to be focused around the call to action. Websites that are well designed in general, with good colour schemes, amazing company branding, and a good use of a range of media, will present themselves as more trustworthy and reliable. This is an important factor when it comes to generating sales.
Making use of client testimonial videos, or video that shows off your products is a great way to keep viewers looking at your webpage. They are then more likely to shop with you. This is a method of engaging potential customers with something other than a wall of text, especially if you want to use your website to sell your products.
Call to action buttons that stand out, design techniques that present a professional company, and making use of video, are all methods to help you use your website to sell your products. Contact the professionals at Pumpkin Web Design today, for more information, advice, or a website makeover.