When it comes to your website content, generating original, high quality articles isn’t the only thing you need to do. If you are serious about content marketing, and want to get to the top spots on the search engine results page (SERP) you need to be readjusting your content. It’s a continuous process that will never be truly completed. But it can be incredibly worthwhile. Just think, the top spots on the SERP attract more than 30 % of the traffic. And this could really boost your sales and conversions, and allow your business to grow and succeed. That’s why, here at Pumpkin Web Design, we offer content marketing as part of our digital marketing services. And we have produced this guide to help you improve your website content.
The value of content
Content is incredibly valuable to any website. As long as the content itself is original, informative, relevant and well written. Content is what drives organic traffic to your website from the SERP, and is the only way you have to communicate with your audience. That’s why good quality content should also be persuasive, because if anything, your content needs to persuade readers to sign up to your service, or purchase your products. So constantly working on improving your website content is a great way to improve on connecting with your customers.
How to improve your website content
There are several steps you can take to improve your website content. These include:
- Producing high quality articles and blogs
- Using visual content to support your written content
- Editing existing content
By combining these three strategies, you can keep your content, and your website, on form.
Producing high quality articles and blogs
An easy way to improve on your current content is to create more. More content in the terms of blogs and articles can help drive your Search Engine Optimisation (SEO) by allowing you target more specific, long tail keywords. For example, if your company sells tiles in Preston, your website should be optimised to rank for short tail keywords, such as “Tiles Preston”. However, interested customers might also want to know “how to choose tiles for the bathroom” or “how to lay floor tiles”. And producing blog content that is relevant to these types of questions can help you attract more potential customers, as well as improve your authority in the industry.
High quality blog content that is not specifically trying to sell to readers is a good way to connect with your audience and gain trust. And this means that in the future, they may be more likely to choose to shop with your company.
In addition, it is also a good way to generate content to be shared on social media. And this means that it can help improve your online presence.
Using visual content to support your written content
If your articles and blogs are mostly text based, and they aren’t gaining much traction, you should consider adding visual content to support this. Visual content like images, videos and infographics seriously increase the value of your content. And the reach. As people will find it easier to engage with visual media, and as a result, be more likely to read and share your material.
Editing existing content
In addition, once your existing content becomes out dated or “old”, you can always edit it. Editing older content to make it relevant again is a good way to breathe new life into existing content, instead of constantly focusing on creating new pieces. And this will help you maintain your position as an industry leader, because your content will be regularly updated with new developments.
For more information or advice, get in touch with the experts today, here at Pumpkin Web Design.