Is adding more content always useful for your website?

Here at Pumpkin Web Design, we are Preston’s leading web design and content marketing professionals. We provide valuable web design, SEO, and marketing solutions to a range of clients, across the North West, including Southport and Wigan, as well as Manchester. As a result, we have produced this guide to everything you should know about adding more content to our website.

What are the advantages of increasing website content?

Increasing website content can bring many advantages, including:

• Broadening keywords to rank for- by creating more content, your website should achieve strong ranking positions on the Search Engine Results Page (SERP) for a broader variety of keywords. This can bring more organic traffic to your website, and it can help you attract new, interested customers or clients, who may have otherwise missed out on your products or services.
• Showing industry knowledge- creating more content for your website shows your depth and breadth of industry knowledge. Not only does this mean that you can rank for more search terms, but it also means that you can then build trust with your website users, as they can see your company as an industry leader.
• Adding information value for potential customers or clients- one common reason for users to land on your website is to find informative content and answers to questions. By creating more content, you can be sure to cover all angles, and provide a valuable resource of information.

But, is adding more content always useful for your website?

While content creation and addition can bring the above benefits, and more, it is not necessarily always a positive move. This would include:

• Creating content without a purpose- if your content doesn’t have a clearly defined purpose it might not be a positive addition to your website. It might not be as relevant as it should be to your industry, or it might be linked to a highly competitive keyword, which won’t help your SEO strategy, when time could be better spent on content that will bring measurable success. Essentially, you should stay away from creating content just for the sake of it.
• Covering similar topics- if your website releases content regularly, the chances are that some of the topics will be similar every so often. Creating new content that is too similar to existing content though can be a bad choice. In fact, this content could even be flagged as duplicate, and not rank on the SERP at all. In many cases, it can be more beneficial to update or rewrite the older article, instead of creating the same content again. Alternatively, you could try and find a different angle to cover the same information.
• Creating content to fit a word count- as well as creating new articles, adding more content can also mean increasing the word count of existing articles, or writing new extended ones to fit a larger word count. In some cases this is not very useful. Word count is not a ranking factor, and instead user experience is the main focus. If 50 words can answer the question, then there is no real reason to write 1000, and this will be reflected in the SERP too.

For more information or advice about SEO, SERP rankings, content marketing, and professional web design, get in touch with the experts here at Pumpkin Web Design.