Here at Pumpkin Web Design, we are Preston’s leading web design and content marketing professionals. We provide valuable web design, SEO, and marketing solutions to a range of clients, across the North West, including Southport and Wigan, as well as Manchester. As a result, we have produced this guide to the key online shopping stats for Christmas 2020.
What are the important stats for eCommerce during the holiday season?
In terms of marketing and online behaviour, most Christmas shopping has already started. But it’s never too late to make any necessary changes, to ensure that your company is doing everything possible to secure the most sales this festive season. And to do this, it’s important to take a look at the stats, so that you can make an informed decision about the changes to make. So what are some of the important stats to be relevant to this years Christmas shopping? Well, there are several, and these include:
- Increase in searches for “best affordable”- this year there has been a dramatic increase, almost 60 percent to be exact, in the number of searches including the terms “best affordable”. In the current climate, with the coronavirus pandemic and increasing unemployment and redundancies, many shoppers are in search of the best deals, to reduce their outgoings over Christmas. As a result, you might consider collating your own blog or article detailing the “best affordable” items you offer, or even changing the wording for some of your product copy.
- Increase in searches for “available near me”- shopping local and supporting local businesses is something that is a hot topic this year, with searches having increased by 100% or more. If you are a local business, make sure that your website makes this clear, and gives a clear address so that your premises can be found quickly and easily. You will also want to ensure that your company is listed on Google Maps, so that searchers can find you directly from the top of the search results page, along with your business location.
- Online discounts are expected- with Black Friday and Prime Day on the horizon, discounting products is now expected by a large portion of your shoppers, up to 46%! These are generally always online discounts, with Black Friday itself moving towards a two week deal online, rather than just a four day event in retail stores. As a result, it’s important that your business can stay competitive. Offering a discount for signing up to the mailing list can be a good exchange, as you can then re-target customers to make further purchases in the future.
- Online shopping is part of the new normal- with the current Covid-19 pandemic, 71% of UK shoppers have indicated that their Christmas shopping this year will be online. This means you may need to be prepared for an increase in traffic, and an increasing in online orders, and making sure your SEO is performing well is more crucial than ever before.
For more information or advice, or for professional content marketing, SEO, and web design, get in touch with the experts here at Pumpkin Web Design.