Keywords for SEO

Keywords are essential for search engine optimisation (SEO). Taking advantage of common words potential consumers will use to search for your product, keywords direct traffic to your site. Here at Pumpkin Web Design we are experts in SEO and keywords. As a result, we have produced this guide to talk you through keywords for SEO.


The first step to keywords for SEO success is research. You will need to explore the keywords that are appropriate or relevant to your company. For example, a plumbing company may find words like “plumbing”, “boiler”, “leak” are successful for bringing traffic to your website. Here at Pumpkin Web Design we implement regular keyword research to keep our website up to date and relevant. The keywords also need to be updated for the services provided.

Type of keywords

There are two types of keyword. Using a mix of the two is the best way to ensure search engine success. So, what are the two types of keyword?

The head keyword

This refers to broad, competitive, and high volume keywords, relevant to the company. For example, for the plumbing example already discussed, head keywords may include “plumbing”, “leak”, “plumbers”.  Notably, these keywords are not very specific and will return a large number of results. This is why head keywords are paired with long-tail keywords.

The long-tail keyword

These are longer phrases that are more specific. These are especially designed to direct traffic to your business or website. For the plumbing example, these may include “plumbers in Sheffield”, “pipe leak in Stockport” etc. The addition of a location as part of these long-tail keywords is a popular choice for narrowing search results.

Where to use keywords

keyword infographics pumpkin

In summary

Keywords are necessary for SEO. If you want your business to succeed online, keywords will be necessary to direct searches to your website. For all your SEO and web marketing needs, contact us at Pumpkin Web Design today.

Pumpkin Web Design Ltd is a small and highly results driven digital agency working for like minded clients in Preston, Chorley, Southport, Blackburn, Burnley, Morecambe,Wigan, Manchester, London, Warrington, Blackpool, Lancaster, Leyland, Lytham St Annes, Bolton, Chester and the UK. Our services include web design, SEO, content marketing, video production, brand design and much more.