What is responsive web design?
What is the mobile first algorithm?
The mobile first algorithm is a change to the way that Google will rank websites, when the user is searching on a mobile device. It will make sure that websites with fully responsive pages and content will be placed closer to the top of the list of rankings, so that users can get the best possible user experience. In addition, websites without a “mobile friendly” version, or that dramatically reduce the amount of content available to mobile viewers will be moved down the list. No matter where the desktop version of the site is ranked. This means that website without a responsive design could lose rankings, and traffic.
As a direct result of this change, it is clear that mobile design can no longer be simply an afterthought. And user experience will be greatly improved.
Mobile devices and responsive web design: the advantages
When it comes to using a responsive web design, there are a range of advantages. These include:
- Orientation- your website will respond to the orientation of the device your users are viewing your website on, and show a pre-designed and version of the website, with optimised images and content to fit the shape and orientation of the screen. This means that your users will have a better experience when using your website, and be more likely to convert to paying customers, or to sign up.
- Resolution and screen size- No matter what the screen size or resolution your users are viewing your website through, from the smallest smartphone to the largest monitor, they will see a website fully optimised and scaled for size. This means no more hidden pieces of content, and no more navigation bars that can’t be selected. Everything will be functional and still look great, no matter what size screen is used.