Website content is an important part of any Search Engine Optimization strategy, for any company, large or small. But with voice search becoming increasingly popular, it is now more important than ever for companies to consider optimizing website content for voice search results. But what are the advantages of this? Well, here at Pumpkin Web Design, we are Preston’s leading web design and web marketing professionals. We provide valuable web design, SEO, and marketing solutions to a range of clients, across the North West, including Southport and Wigan, as well as Manchester. As a result, we have produced this guide to everything you need to know about the benefits of voice search content optimization.
What are the advantages of optimizing website content for voice search results?
There are a number of advantages and benefits to optimizing website content to secure strong voice search results. These benefits include:
- Reaching a wider audience
- Securing more rich results or featured snippets
- Improving the user experience
Voice search optimization can increase your audience reach
Optimizing the content of your website for voice search results can help your company or business to reach a wider audience. This is because content that is effectively optimized for voice search results is more likely to be the content chosen by the search engine algorithm to be the selected voice search answer. This means that you can reach potential customers on all kinds of devices, even those that are not searching in the traditional way. In contrast, content that is not well optimised for voice search is less likely to be selected. This means that instead of content from your website being read out or shown on screen, potential customers or clients will be led to the website of a competitor instead, narrowing your potential audience reach.
Voice search optimization can lead to more rich results
When using a voice assistant like Siri, Alexa or Google Home to search for a result, the content that will be read out to you, or shown on a screen connected to the device, is most likely to be the content of the top search result, or rich result. These are search results that feature more information pulled from the content itself, alongside an image. This can be in the form of a knowledge panel, or a featured snippet. This content is chosen for accurately summarizing the answer to a search query or providing original, high quality information.
By optimising your website content to be more structured and to clearly detail or outline the relevant information, with the aim of securing voice search results, you can improve the chances of this content becoming a featured snippet or a rich result. This will help to increase the amount of organic traffic from the search engine results page, as well as securing a voice search result.
Voice search optimization can improve the user experience
The user experience is an important consideration for any business or company online. You will need to anticipate the needs of the users, and then plan and design a website, including the content and structure, accordingly. By creating well structured, unique and original content for your website, you can not only optimise for voice search results, but you can also help to improve the overall user experience too. This is because, once potential customers or clients land on the page, they will be able to find the information they need quickly and easily.
For more information or advice about content marketing, web marketing, or professional web design, get in touch with the experts here at Pumpkin Web Design.