In our latest blog, we looked at the advantages of evergreen content for a company website. But this isn’t the only type of content that your business should be producing. In fact, there are many types of content that can be just as effective, although each type will fulfill a different role or requirement. Producing content on trending topics is another particularly viable option. But what are the advantages of this? And how can this help with Search Engine Optimisation (SEO)? Well, here at Pumpkin Web Design, we are Preston’s leading web design and web marketing professionals. We provide valuable web design, SEO, and marketing solutions to a range of clients, across the North West, including Southport and Wigan, as well as Manchester. As a result, we have produced this guide to everything small businesses need to know about trending topics and content marketing.
What are trending topics?
Trending topics are topics that are being discussed a lot in the news, or in the industry you work in. Anything from seasonal content to reality TV shows and climate change can all be classed as trending content when these searches or online discussions are coming to a peak. Creating interesting, and relevant content for your audience, related to the trending topic, can be a great way to boost website traffic, and reach a wider audience, for a short period of time. Once the trending topic is over, your content can then begin to look a little bit dated, or may not be accessed as often.
How can producing content on trending topics boost SEO?
SEO is all about increasing the visibility of your company website on the Search Engine Results Page (SERP) for search terms that are relevant to your company and content. At the same time, SEO also encompasses increasing the click through rates from the SERP to your website, and various other off-page techniques.
Creating content based on a trending or popular topic can help your website:
- Be connected to the trending topic search term- when a topic is trending, it is generally receiving more attention and more searchers than usual. Associating your company website with this topic can be a good way to increase traffic to your website too, although this will be probably be temporary as well.
- Using “fresh” keywords- fresh is an umbrella term for any keyword that is linked to a trending topic. Using a good balance of different types of keywords can be the best way to help your company thrive online.
Top considerations for producing content on trending topics
So what should you consider when creating content for trending topics? Well, there are several things, including:
- Staying relevant- you shouldn’t simply pick up a trending topic and write about it, just because. This needs to be based on something relevant to your company, or your industry or areas of work.
- Be original- in a sea of trending topic all essentially delivering the same message, try and be original. Offer something new or different and your content will be more memorable and successful.
Why not get in touch with leading digital marketing experts, here at Pumpkin Web Design, for professional, results driven digital marketing support?