A big part of succeeding online as a business, and staying successful, is producing relevant and high quality content on a regular basis. But over time, this content can amount to a small encyclopedia, covering every topic relevant to your products or services, or to the wider industry. And while your new content is likely to bring in new viewers, regularly, and get attention via social media, it’s important that your older content is not lost or forgotten. If your older content is out of date, or needs to be adapted, you should refresh this. But if your content is evergreen, you need to find ways to re-use this successfully. But what is evergreen content? And what are the considerations for re-using evergreen content effectively? Well, here at Pumpkin Web Design, we are Preston’s leading web design and web marketing professionals. We provide valuable web design, SEO, and marketing solutions to a range of clients, across the North West, including Southport and Wigan, as well as Manchester. As a result, we have produced this guide to everything you should know about evergreen content.
What is evergreen content?
Evergreen content is a term used to describe website content, like blogs and articles, that cover topics that will never grow old, or become dated. So, just like the evergreen trees, this content can be used all year round, for many years to come. This is in contrast to time sensitive content, or content that relates to new developments and discussions.
How to re-use evergreen content effectively
So how can this type of content be re-used effectively? Well, there are a number of things you can do, including:
- Categorizing content around a theme, and promoting this theme
- Linking relevant categorized content from relevant website pages
- Link old blog posts in new “round up” articles
Categorizing evergreen content around a theme
Sorting your evergreen content into different themes will help you make the most use of this content. In fact, for any of the other reusing steps to work, you need to have your content categorized.
Using social media to promote this theme
Once you have categorized your content around a theme, you can promote several evergreen articles weekly through your social media platforms. Simply choose a theme and make sure all of the evergreen content you share for that week fits into the chosen theme. This way you can share multiple pieces of content, in just one small time frame. And the content is all linked to a theme, which can be beneficial for your potential customers.
Linking relevant evergreen categorized content from relevant website pages
If you have evergreen content that relates directly to a specific product or service, why not build in stylish links to your content from this website page? This way, if your audience want more detailed information, they can simply click through straight to your evergreen content? It’s a win/win!
Link old blog posts in new “round up” articles
Linking evergreen blog content into new articles that “round up” a topic or category can be a good way to encourage your audience, and potential customers to read more about a specific topic that you have covered extensively.
For more information and advice about web marketing, get in touch with the experts today, here at Pumpkin Web Design.