When it comes to pushing your search engine rankings, optimising your content is essential. There are a variety of search engine optimisation (SEO) strategies that you can use to make sure that your website stands out on the search engine results page (SERP). However, none of these come close to landing the featured snippet. But how can you grab this accolade? Here at Pumpkin Web Design in Preston, we are your web marketing and SEO experts. As a result, we have produced this guide to SEO top tips for featured snippets.
SEO top tips for featured snippets: #1 Content
To land in the featured snippet spot, you need to make sure that your content is useful and thorough. Google is looking for a direct and concise answer to the posed question or search query. If your content provides this, and is easily summarized then you stand a good chance of hitting the target featured snippet spot.
However, it’s not just about making sure you have great content, you also need to structure this content in a clear way. Although Google does pull some paragraphs for featured snippets, lists are more common. Make sure you use the appropriate HTML mark up including ordered and un-ordered lists, bold/strong, and descriptive lists for a higher chance of success.
SEO top tips for featured snippets: #2 Snippet Size
The size of a featured snippet varies but it is most commonly around 50 words. As a result, if there is a featured snippet spot you are aiming for, make sure that you can concisely and accurately answer the query and provide useful information in those 50 words.
The reason featured snippets are most commonly so small in length is because they need to fit accurately on a mobile device screen. You can test yours using Chrome Dev Tools.
SEO top tips for featured snippets: #3 Images
When it comes to featured snippets, images can also be included. However, don’t be shocked if Google pulls an image from another source while displaying your answer. Google doesn’t just find the relevant text after all, it will pair this with the most relevant and useful image.4
Make sure you optimise your images with the appropriate descriptions and completed alt tags to better your chances of success.
If you need more help with your SEO or web marketing, why not contact the professionals today, here at Pumpkin Web Design?