Simple steps to long term SEO success

woman enjoying web content

Search Engine Optimisation (SEO) and achieving a high rank on the Search Engine Results Page (SERP) is an important consideration for a wide range of businesses and companies online. This can make a significant difference to the level of website traffic, interested customers and ultimately to the sales and sign ups too. But how can you be sure that your SEO process will lead to long term results? Well, here at Pumpkin Web Design, we are Preston’s leading web design and web marketing professionals. We provide valuable web design, SEO, and content marketing solutions to a range of clients, across the North West, including Southport and Wigan, as well as Manchester. As a result, we have produced this guide to our steps for long lasting search and SEO success.

What are our simple steps to long term SEO success?

For long term success with your SEO strategy there are a number of important factors to consider. These include:

  • An SEO audit
  • Implementing technical SEO
  • Understanding and using keywords

The importance of SEO audits for long term success

Starting the SEO process with an effective and thorough SEO audit is the only viable option if you are serious about your SEO. What this means is that your whole website will be analysed. A technical SEO audit will focus on every element on the site that can impact your SEO performance. This includes functionality and most importantly, loading speed. This is a factor that is taken into account when the search engine algorithms categorise and sort websites. In addition, a content audit is something that can help you identify which pages are performing well and which ones are underperforming. This allows you to better identify keywords and to alter content, and the content strategy, to get this right.

Technical SEO for long term SEO success

If your SEO efforts are to reap rewards into the future, you will need to consider all aspects of technical SEO. This can include:

  • Index status.
  • Crawl budget.
  • Crawl errors.
  • Internal links.
  • Sitemaps.
  • Site/page speed.
  • Redirects.
  • Broken links.
  • HTTPS.
  • AMP.

By following all of the guidelines and ensuring that each of these technical factors are fully optimised, you can improve website performance and SERP position for the future, although this is something that will need to be reanalysed on a regular basis as best practices are updated.

Understanding and using keywords for long term SEO success

Keywords can be essential for securing a good ranking position on the SERP, but it is essential that you optimise your content only for relevant keywords and phrases and that your content is created to truly inform potential customers and clients about the topic, or answer their specific question. Choosing the right keywords and phrases can form the basis of an effective content marketing strategy, which can help your website reach a wider audience with ease.

For more information or for professional web design and web marketing support, get in touch with the expert team today, here at Pumpkin Web Design.


Pumpkin Web Design Ltd is a small and highly results driven digital agency working for like minded clients in Preston, Chorley, Southport, Blackburn, Burnley, Morecambe,Wigan, Manchester, London, Warrington, Blackpool, Lancaster, Leyland, Lytham St Annes, Bolton, Chester and the UK. Our services include web design, SEO, content marketing, video production, brand design and much more.