Here at Pumpkin Web Design, we are Preston’s leading web design and web marketing professionals. We provide valuable web design, SEO, and marketing solutions to a range of clients, across the North West, including Southport and Wigan, as well as Manchester. As a result, we have produced this guide to the most common mistakes made by companies using social media.
What are the biggest social media marketing mistakes for SMBs to avoid?
Social media has changed the world for marketers and business. Through social media platforms companies can easily advertise, reach new audiences and promote their products or services in an engaging and innovative way. And with much of the population spending many hours a day using social media, this platform is perfect for meeting your audience where they are. However, too many small to medium sized businesses are making the same detrimental mistakes when it comes to marketing through social media. So, what type of mistakes are SMBs frequently making when it comes to their social media marketing plan? Well, there are several, including:
- Not having clear goals or aims
- Lack of engagement with the audience
- Posting unoriginal content
- Posting inconsistently
No defining clear goals for social media marketing
Defining clear goals for your social media marketing strategy is the only way to know how successful your social media activity has been. Whether you want to to drive traffic to your website, or increase the reach of your company, you need to know what your aim is so that every time you post, you can tailor your content and approach to reach your goals. Publishing content on your social media should never be aimless.
Lack of engagement
Many companies post to their social media platforms on a regular basis. However, they often overlook the comments that are posted to the content and fail to engage with their consumers or viewers. This is a mistake because using social media is all about building a connection, and engaging with your potential customers is a big part of developing this connection.
You need to consistently post on social media. Whether you choose once a day, once a week or somewhere in between, once you have decided on a schedule you will need to stick to it. However, it is the quality of the content that counts, and not the quantity. So sticking to once a week, and releasing high quality content, can be a better option than posting low quality content more frequently
Posting unoriginal content
Retweeting a relevant post or a customer review is great practice, but if your company only reposts other people’s articles, viewers will quickly get bored of the content. Consumers expect original content from every source and the quality of the content also needs to be outstanding to draw readers in and gain new customers.
For more information or advice, or for professional web marketing and social media marketing, get in touch with the team today, here at Pumpkin Web Design.