ere at Pumpkin Web Design we are Preston’s leading web design and web marketing professionals. We provide a wide range of website solutions and SEO services across Preston and the North West, from Southport to Wigan, and even Manchester, and we work with a wide range of companies and businesses, in a variety of sectors. As a result, we have produced this guide to everything you should know about using emotion in website content.
What are the effective ways for adding emotion to your website content?
Content that invokes an emotional response in the reader is much more likely to resonate and be more effective as a result. But how can this be achieved with website copy or blogs and articles? Well, there are a number of things you can consider, including:
- Creating a fear of missing out
- Creating feelings of community
- Surprising your audience
Creating a fear of missing out with your website content
The fear of missing out, or FOMO as it is affectionately known, is something that we all experience from time to time, and this can be a powerful motivator for action. In day to day life this often occurs when you are working hard but your friends are enjoying the summer weather. In this instance you often make plans to join in as soon as possible after work, or make plans for the weekend. Either way, the feelings are powerful enough for you to act on, and change your routine. This is something that can be used to your advantage when creating website content. A persuasive and powerful piece of content about a product or service can showcase what you can offer, but pairing this with a limited time deal or offer, or exclusive rewards for a limited time, can help create sense of urgency in your website users, and drive them to take action.
Creating feelings of community with your website content
Feelings of community and belonging are also powerful motivators for action. You just need to look at the UK activist scene, or the powerful community work that has been undertaken throughout recent lock-downs, to see this in action. Your website content can help to create a sense of community and belonging with your audience, through shared values or experience, or even based on location. As a result, this is something that can be extremely beneficial for local businesses that want to grow and expand online.
Surprising your audience with your website content
Finally, surprise is also one of the most powerful and memorable emotions. You can use this in your website content to surprise your potential customers and clients through a number of different techniques, including:
- Busting myths relevant to your industry
- Using sneak peek content to show something that has not yet been released
- Using unusual facts that might be new information about a product or service for your readers
For more information or advice, or for specialist SEO and content marketing support, get in touch with the experts today, here at Pumpkin Web Design