How is the Covid 19 pandemic changing digital marketing?

woman enjoying web content

Here at Pumpkin Web Design, we are Preston’s leading web design and web marketing professionals. We provide valuable web design, SEO, and marketing solutions to a range of clients, across the North West, including Southport and Wigan, as well as Manchester. As a result, we have produced this guide to everything you need to know about the digital marketing trends emerging in light of the Covid 19 pandemic.

So, how is the Covid 19 pandemic changing digital marketing?

With so much of daily life different now, in comparison to 2019, it’s no wonder that the events of the past year are also having a significant impact on the digital landscape. Especially for companies and businesses. Where this effect is most notable is the digital marketing landscape. So, how has this changed in light of the Covid 19 pandemic? Well, there are several changes for SMBs to bear in mind, including:

  • Digital growth
  • Fast rate of change
  • Connected digital approach

Huge digital growth connected to the Covid 19 pandemic

With so many businesses and centres shut to the public, a lot of companies have had to take their business online, perhaps earlier than planned originally. At the same time there has been a boom in the number of people shopping online, and  finding local service providers online. In fact, some studies have shown that the pandemic has accelerated consumer eCommerce adoption by around 10 years! People of all ages are now ordering online, and are purchasing a wider range of items and services from websites and eCommerce businesses. This exponential growth means that digital marketing is becoming increasingly important for companies to stay relevant and attract the right amount of attention and traffic from the Search engine Results Page. As a result, digital marketing strategies are becoming more competitive and cohesive, taking a cross platform approach.

Fast rate of digital change due to the Covid 19 pandemic

The exponential growth that is taking the digital world by storm also means invariably that the digital marketing world is changing, and companies and businesses need to keep their digital marketing strategies up to speed with the latest developments. This may include:

  • Anticipating user needs and requirements- Understanding what your website users are looking for and meeting this requirement is a key step to any digital marketing strategy. But in light of recent events these needs are now more frequently changing, and your content has more competition. This means that your potential customers and clients are likely to spend less time on your website if you don’t get this right immediately. It also means that you not only need to anticipate the needs of the users immediately, but that you then predict how these needs will change.
  • Changing styles and direction- your digital marketing strategy needs to include different styles of content to reach different users, and their consistently changing requirements. Your digital marketing will need to reflect regular changes to consumer interests, as well as changes to consumer habits.

For more information or advice, get in touch with the team here at Pumpkin Web Design.

Pumpkin Web Design Ltd is a small and highly results driven digital agency working for like minded clients in Preston, Manchester, Chorley, Southport, Blackburn, Wigan and the UK. Our services include web design, SEO, content marketing, video production, brand design and much more.