Competitive SEO for startups

Here at Pumpkin Web Design, we are Preston’s leading web design and web marketing professionals. We provide valuable web design, SEO, and marketing solutions to a range of clients, across the North West, including Southport and Wigan, as well as Manchester. As a result, we have produced this guide to everything you need to know about the different and effective options for competitive startup SEO.

What are the effective options for competitive SEO for startups?

As a start-up, investing in a slow burner like SEO might not be at the top of your to do list. But recently we discussed the advantages of content marketing and SEO for startups, and why investing in this is crucial for long-term online success. So with limited cash flow, how can startups ensure that their SEO strategy will be competitive and effective? Well, there are a number of different options, including:

• FAQ style content
• Industry news

FAQ style content for startup SEO

When setting up your online presence, creating an effective SEO strategy can be an essential first step. And content marketing and creation is one of the central processes to focus on. As a start-up it can be most beneficial and useful to create FAQ style content. This is content based on the information that your website users need to make an informed decision about your products and services to make a purchase or booking. Part of the reason why potential customers and clients leave a website is often due to a lack of trust, or unanswered questions about your products or services. Content that focuses on answering these questions and providing support to your potential customers and clients can help to increase your sales and sign ups and improve the overall user experience. 

In terms of SEO, FAQ and question style articles can be very useful, especially for voice search queries where the search is often a question asked using natural language. However, this type of content varies by results volume and depending on your industry area it may be difficult to secure a high ranking position. In this instance, using these blogs as a way to promote your original target keywords, for the overall website, can be a good way to boost page ranking in general, rather than for the individual articles themselves. On the other hand, for companies in other industries, these articles can lead to a dramatic increase in traffic due to the reduced competition on the SERP.

Industry news for startup SEO

Creating content that discusses general industry news can be a good option for startups for two reasons. 

Firstly, the content itself is straightforward and will be sourced from a reputable news source in your industry, credited of course in your article. This can make it easier for you to tie content areas together. 

Secondly, industry news content allows your company to be presented as an industry leader with authority and knowledge. This makes it easier for potential customers and clients to trust your website, and can increase sales and sign ups as a result.

For more information or advice, get in touch with the team here at Pumpkin Web Design.