For any website, keeping content fresh, original and exciting is an important consideration. This can help improve your websites performance in the Search Engine Results Page (SERP), as the quality of your content is something that search engine algorithms particularly value. However, if some of your content becomes out of date, or you have something new to bring to an old topic, refreshing old content could be the best option. This is because producing another piece of content, that is similar to the first, can mean that you have two articles or blogs competing for the same keyword search terms. Which could result in your company missing out on the relevant SERP completely. But how can old website content be refreshed? And is this an effective option? Well, here at Pumpkin Web Design, we are Preston’s leading web design and web marketing professionals. We provide valuable web design, SEO, and marketing solutions to a range of clients, across the North West, including Southport and Wigan, as well as Manchester. As a result, we have produced this guide to everything small businesses need to know about refreshing old website content.
How can old website content be refreshed effectively?
So how can you breathe new life into your old content? Well, there are a couple of things you can consider, including:
- Updating any information that may have changed
- Adding more depth or details
- Exploring a new angle
Updating old content with new information
When you take a look back at old pieces of content, you might find that some important information is now out of date. Whether it’s building regulations or standards, or SEO practices, new information is discussed fairly frequently. And if your content is out of date, you could be giving the wrong information to readers who recognize your company as a leading industry authority. This can lead to your company losing reputation, and ultimately business. As a result, revisiting old content, and updating as necessary, can be a great option.
Adding more depth or details
Old content doesn’t have to be out of date to deserve a refresh. It could also be content that you now have research, data or information to add. Maybe now you have statistical data to back up what your article is trying to say, or you have strong anecdotal evidence from a client. Either way, adding data and details, as well as your on experience, can bring a different dynamic to your existing content. This can even help your content climb the SERP to achieve higher rankings and potentially more traffic.
Exploring a new angle
If you feel like your old content is lacking detail, but you have already included data, why not look at the same topic from a different angle. Exploring a topic relevant to your industry in detail is a great way to educate your potential customers, and establish your brand as a leading industry authority. Comparisons, advantages and disadvantages, and future developments can all be used effectively to bring more to your discussion.
For more information or advice, or for professional web marketing and social media marketing, get in touch with the team today, here at Pumpkin Web Design.