Here at Pumpkin Web Design, we are Preston’s leading web design and content marketing professionals. We provide valuable web design, SEO, and marketing solutions to a range of clients, across the North West, including Southport and Wigan, as well as Manchester. As a result, we have produced this guide to everything you should know about refreshing old website content safely and effectively.
What are the different options for refreshing old website content?
There are a number of different options that you can consider to update and refresh your old or outdated website content. These options include:
- Updating any information that may have changed
- Adding more depth or details
- Exploring a new angle
- Adding an updated time stamp
Updating old content with new information
When you take a look back at old pieces of content, you might find that some important information is now out of date. Whether it’s building regulations or standards, or SEO practices, new information is discussed fairly frequently. And if your content is out of date, you could be giving the wrong information to readers who recognize your company as a leading industry authority. This can lead to your company losing reputation, and ultimately business. As a result, revisiting old content, and updating as necessary, can be a great option.
Adding more depth or details
Old content doesn’t have to be out of date to deserve a refresh. It could also be content that you now have research, data or information to add. Maybe now you have statistical data to back up what your article is trying to say, or you have strong anecdotal evidence from a client. Either way, adding data and details, as well as your on experience, can bring a different dynamic to your existing content. This can even help your content climb the SERP to achieve higher rankings and potentially more traffic.
Exploring a new angle
If you feel like your old content is lacking detail, but you have already included data, why not look at the same topic from a different angle. Exploring a topic relevant to your industry in detail is a great way to educate your potential customers, and establish your brand as a leading industry authority. Comparisons, advantages and disadvantages, and future developments can all be used effectively to bring more to your discussion.
Adding an updated time stamp
Finally, once the changes have been made to your original content, it is very beneficial for the quality of the content on your website to add a time stamp. Adding an updated time stamp can indicate to your website users that the content has been checked and re-edited recently, to make sure it is up to date. As a result, potential customers and clients will be more likely to trust this content. The updated time stamp should sit below the originally published time stamp. This will not hurt your SEO.
For more information or advice, or for professional web marketing and social media marketing, get in touch with the team today, here at Pumpkin Web Design.