Visual design trends for content marketing

what is the purpose of content marketing

Here at Pumpkin Web Design, we are Preston’s leading web design and web marketing professionals. We provide valuable web design, SEO, and marketing solutions to a range of clients, across the North West, including Southport and Wigan, as well as Manchester. As a result, we have produced this guide to everything you need to know about the visual design trends for content marketing.

What are the latest visual design trends for content marketing?

Using visual design features for your content marketing can be a great way to engage with website users and form a great connection. But how can you make your content marketing more visual? Well, there are a number of different options that are particularly on trend right now. These include:

  • Behind the scenes content
  • Visual representation of data and stats
  • Social media visual content

Visual design for behind the scenes content

One of the key factors that your potential customers and clients want to see is behind the scenes content. In order to build trust with your company, and to help make it easier for your consumers to take the plunge and buy your products or book your services, they need to feel an understanding or connection to your company. Behind the scenes content allows this by showing your website users the team behind the company, or the products being made or packaged, or by detailing the company story. This type of content helps develop this important connection and also shows that your company is professional, passionate and trustworthy.

Visual representation of data and stats for content marketing

Another impressive option for adding visual content to improve your content marketing is to turn your data and statistical content into visual content. Visual data is much easier for your potential customers and clients to understand and take in with a glance, which means that any statistics or data you include will be more likely to have an impact when persuading website users to buy or sign up. This can transform an email newsletter, or a blog piece, dramatically increasing the impact of the piece.

Visual design for social media content marketing

Social media content marketing has always been the forefront of visual content marketing. From video clips to animations and gifs, visual content here can be more engaging and allow your brand to reach a wider audience. Currently, the most effective options here include:

  • Content that disappears after 24 hours- this allows you to add fresh content regularly and it really adds a level of fomo (fear of missing out) for your potential customers and clients.
  • Short and informative clips for Instagram reels or TikTok- an increasing number of companies and influencers are finding success with this style of social media content that informs the viewers. This should focus on something that your potential customers don’t already know, or even behind the scenes content. 

For more information or advice, get in touch with the team here at Pumpkin Web Design.

Pumpkin Web Design Ltd is a small and highly results driven digital agency working for like minded clients in Preston, Manchester, Chorley, Southport, Blackburn, Burnley, Morecambe, Wigan and the UK. Our services include web design, SEO, content marketing, video production, brand design and much more.