Designing a website and setting up a Facebook account for your company or business, is not the be all and end all of your digital presence. Well, at least it shouldn’t be. Your website is something that should be updated and redesigned regularly, to grow alongside your business, and reflect changing and developing trends. And your social media presence should be frequently updated too, with unique and original content. One way to tie both of these together, is with a fully effective content marketing strategy. But what is this? And how will you know it is effective? Well, here at Pumpkin Web Design, we are Preston’s leading web design and web marketing professionals. We provide valuable web design, SEO, and content marketing solutions to a range of clients, across the North West, including Southport and Wigan, as well as Manchester. As a result, we have produced this guide to the importance of setting targets for content marketing.
What is a content marketing strategy?
So, first of all, what exactly is a content marketing strategy? Well, this is a strategy that outlines:
- What your content marketing will cover
- How your content marketing will work with other areas such as social media marketing
- What your content marketing will achieve
It is this final point that makes it clear that concise targets will be necessary, to understand how effective, or ineffective, your content marketing has been.
Setting targets for content marketing
So targets might be necessary for success, but what should your targets cover? Well, these will need to be determined by each individual company, who may have requirements that are specific to their work. But some common targets include:
- Establishing the industry authority
- Increasing the keyword range
- Creating shareable content for social media crossover
Establishing industry authority
To become a leading authority in your industry, your website will need a wealth of informative, original and unique content that provides detailed, useful information relevant for your website users, and your company. Content marketing for most companies will focus on this target, as producing content regularly, usually results in a wealth of information that meets these requirements. And the advantages of becoming a leading industry authority include becoming a trusted source of information, which ultimately can lead to more sales and more sign ups.
Increasing the keyword range
This is a content marketing target that can make the most difference to the amount of traffic your website receives. This is because, while your website will be optimised for high performance for a number of keywords, content marketing can help you target a wider range of connected keywords, directly related to what your consumers are searching for. And this means that as you content ranks for different search terms, you can pull in more traffic, which means more potential customers. Increasing the variety of keywords will also help you to become a leading industry authority too.
Creating shareable content for social media crossover
Creating content can also help improve your social media presence, as it means you will have informative and relevant content to share on a regular basis. However, its important to remember that your social media marketing will also need content producing just for social media too.
For more information or advice, or for professional web marketing and social media marketing, get in touch with the team today, here at Pumpkin Web Design.