The digital landscape is changing. The boundaries between the digital world and the real world are beginning to become more intermingled, as artificial intelligence and machine learning creep into our daily lives. And it’s not just our routines that are effected by this change, it’s also HOW we do things. From talking to friends, to keeping track of fitness, our habits are changing thanks to developments in technology. And crucially, so is the way we shop. In fact, artificial intelligence systems can be very influential when it comes to parting with cash online. Here at Pumpkin Web Design, we are Preston’s leading web design and web marketing experts. And we work with companies and businesses across the region, from Southport to Wigan, and even Manchester. As a result, we have seen multiple examples of artificial intelligence altering the buying and selling process. Consequently, we have produced this guide to the role of artificial intelligence in online marketing.
The role of artificial intelligence in online marketing
Artificial intelligence describes machines that can carry out tasks, in a way we think of as intelligent. This can include answering questions and even driving. Machine learning is a type of artificial intelligence which is currently a hot topic in the tech word. And with machine learning, you can expect to give the data to the machine, so the machine can learn for itself. This is something that search engine giant Google has been working with extensively, in terms of neural matching and service personalisation.
So what does this mean for online marketing? Well, there are a number of ways to use AI to help with your marketing strategy, and these include:
- Digital advertising
The role of artificial intelligence in online marketing: Chatbots
Chatbots have grown in popularity exponentially in the last year or so. More and more companies are using chatbots in one way or another. So what are they? And what can they offer?
Simply put, a chatbot is a messenger or a chat tool that can be used for customers to ask, and answer, any questions they might have. From finding out your opening hours, to asking about your returns policy, an intelligent chat tool can be very effective. And a chatbot designed with AI, and not just a list of if/else commands, will be able to take in the information provided, and process this to provide a better, more relevant response.
Chatbots can be used on your website, usually popping up in the corner. Or you can use them as part of Facebook’s messenger service, although some aspects of this are currently being reviewed.
The role of artificial intelligence in online marketing: Digital advertising
You might not realise it, but your company probably already uses artificial intelligence while running any digital advertising campaign. Facebook and Google Ads already collect user data and match this to your target audience. This allows them to provide effective, and efficient, digital advertising support suitable for any company.
For more information about professional web design, or web marketing, get in touch with the team today, here at Pumpkin Web Design.