Last week we brought you a guide detailing exactly how to use seasonal content as part of your content marketing strategy. From articles and blogs linking Christmas to your industry or products, to email marketing and social media, there are numerous ways for any business to make the most of seasonal content. But is this advantageous? Are there really any benefits to it? Well, here at Pumpkin Web Design, we are Preston’s leading web design and web marketing experts. And we work with companies across the North West, from Southport to Wigan, and even Manchester. to deliver high quality, effective web marketing solutions. As a result, we have produced this guide to the advantages of seasonal content.
Advantages of seasonal content
Is it really worth the time and effort to produce content designed specifically for seasonal interest? Well, the simple answer is yes? There are many advantages of seasonal content, including:
- Staying relevant
- Promoting key products or services
- Meeting user expectations
Producing high quality, original, and useful pieces of seasonal content, that tie your company to the trending topic or season, can be incredibly beneficial. One of the biggest advantages is that this seasonal content can help you stay relevant. By being aware of what your customers are interested in, and searching for, you can create content that is relevant to them, in the immediate time period. The only problem is that once the season has passed, your content is no longer as relevant as it was before.
To make sure your seasonal content is relevant to your potential customers, and your company as a whole, you should consider different ways of linking your products or services with the season. Remember to keep in mind the usual structure for your content marketing strategy, and research what your users need, and expect, and link this to what you can provide.
Promoting key products or services
There is no better way to advertise your products or services through content marketing, than by linking this to a current trending topic or season. And the Christmas season is probably the most effective option, as this is the season for your potential customers to be easily persuaded into purchasing more than usual. So no matter which service you offer, or what kind of products you sell, you can promote key aspects of your business with good quality, seasonal, content marketing.
To do this effectively, make sure you look at data and stats that will help you pick the key products or services to promote. Make sure you are tailoring your content to the users, and giving them more of what they want to see. Many e-commerce sites see their most popular items sell incredibly quickly, with a good, seasonal, content marketing approach.
While relevant content will attract readers from search engines and social media, you still need to consider the accidental browsers. In fact, these most likely make up the largest percentage of your website traffic. And appealing to these can be difficult, but by aiming to meet general expectations, you can be more successful. Part of these expectations include seasonal content. Your users are bombarded with seasonal content everywhere they go, and at this time of year, it is what they expect. Everytime you meet users expectations, you are providing a better user experience. Which in turn, can lead to more sales and sign ups.
For more information or advice, get in touch with the professionals today, here at Pumpkin Web Design.