In recent years, the trend for typography has emphasized the saying that bigger is better. From wide, bold text, to unique typography, text used, especially above the fold, is generally large and wide. But narrow fonts, otherwise known as condensed typography, can be equally as effective when used appropriately. But what is a narrow font? […]
Category Archives: web design
One of the most important elements of web design is the colour scheme. The colours you choose for your website will be synonymous with your company, and should reflect your company branding and logo. But the colours also need to be practical too, creating a visually appealing background for elements and text, while also ensuring […]
09
Jan
Jan
Icons are an important part of any website. From the telephone icon, to the more decorative icons for navigation options, there are a number of ways to use icons in web design. These provide a clear and concise visual indicator to your website users, and potential customers, of the outcome of interacting with this icon. […]
08
Jan
Jan
Each year, Pantone releases a “colour of the year” which sets the design tone for the upcoming year ahead. In web design, this is frequently included as part of the triage colour scheme, and is even used for creating effective branded content. So what is the 2020 Pantone colour of the year? And how can […]
07
Jan
Jan
As one of the most fundamentally important aspects of any website, the CTA buttons, or Call To Action buttons, are used to direct users to specific action. “Buy now”, “Sign up today”, and “Find out more” are some of the most commonly used, and these will be positioned on the home screen, landing page, and […]
06
Jan
Jan
In terms of web design, one of the most important considerations for any design or functionality option should be the user experience (UX). With anywhere between 60 and 80% of shopping carts abandoned on eCommerce websites, and more than 90% of users abandoning websites that cause frustration or problems, user experience should be the primary […]
03
Jan
Jan
When it comes to web design, many trends and design choices are cyclical, moving in and out of popularity at any given time. But banner advertisements have long been popular, and these are expected to remain so throughout 2020. But what is a banner advertisement, and what are the advantages of website banner ads? Well, […]
02
Jan
Jan
Call to action (CTA) buttons are one of the most useful and important features of any website. These are used to direct users and to show them what to do, or where to go, next. From purchasing buttons, to those that prompt users to create an account, or sign up to your mailing list, CTA’s […]
01
Jan
Jan
Website typography is as fluid and ever evolving as any other aspect of web design. And this means that typography trends and patterns are regularly changing and developing. But there are some typography trends that are sure to be popular, and incredibly effective, throughout 2020. So what are the top typography predictions for 2020? And […]
20
Dec
Dec
In web design, every small detail really matters. And if you are trying to achieve a professional, eye catching and practical website, you will need to make sure that each part of your website is designed to a high visual standard, while meeting basic functional requirements. This includes the icons. Icons are used in web […]