Creating content for your website is often a principal aim for companies and businesses across a range of industries and business sectors. Content marketing is the perfect compliment for your SEO strategy, as the two go hand in hand. But creating content for the purpose of adding content to the website, is not the best strategy. Any content you create should be well planned and thought out, and in most cases, it should be driven by data. But what is data driven content marketing? And how could your business benefit form it? Well, here at Pumpkin Web Design, we are Preston’s leading web design and web marketing professionals. We work across Preston, and the North West, including Blackburn and Chorley, as well as Manchester, to provide valuable web design, SEO, and web marketing solutions to a range of clients. As a result, we have produced this guide to everything you should know about data driven content marketing strategies.
What is data driven content marketing?
So, what exactly is data driven content marketing? Well, this is simply a way to use data to shape and create your content. Data can be collected about a range of topics, and this can result in a number of advantages, including:
- Your target audience- from their age, to the job title and location, the data you can collect regarding the people who visit your website, and purchase your products or sign up to your services is a vital clue to the type of content you should create, and the style of writing. The content you produce needs to connect with your target audience, to evoke a response that makes them want to find out more, or make a purchase. And with the right data, this is exactly what you can achieve.
- Your own website and it’s SEO performance- it pays to seriously evaluate your website, and it’s performance. By doing so, you can establish which piece of content perform well, and create other content in the same style, to help your website improve. It also means you can uncover the pieces that are overlooked or poor performing, and recreate these, to improve your website.
- The social media platform you plan to use to market your content- by collecting data about the best positing times, and the most effective platforms to reach your target audience, you can create content, to match the demands of that particular social media platform. And this will help to improve the performance and reach of your content.
- Keywords and SEO- collecting data about keywords relevant to your industry, and your company is a good way to know which type of keywords to target, and how to produce the best content that will match these keywords. This can be a big advantage for your SEO efforts, as it means that your content is more likely to perform well, and get results.
For more information or for professional web design and web marketing support, get in touch with the team today, here at Pumpkin Web Design.