Advantages of data driven content marketing

Here at Pumpkin Web Design, we are Preston’s leading web design and web marketing professionals. We work across Preston, and the North West, including Blackburn and Chorley, as well as Manchester, to provide valuable web design, SEO, and web marketing solutions to a range of clients. As a result, we have produced this guide to everything you should know about data driven content marketing strategies and the benefits of these.

What are the advantages of data driven content marketing?

So, what exactly is data driven content marketing? Well, this is simply a way to use data to shape and create your content. Data can be collected about a range of topics, and this can result in a number of advantages for your business. These advantages include:

• Understanding your target audience
• Effectively evaluating content performance
• Improving content performance on social media
• Improving keyword performance

Data driven content marketing can help meet target audience requirements

From their age, to the job title and location, the data you can collect regarding the people who visit your website, and purchase your products or sign up to your services is a vital clue to the type of content you should create, and the style of writing. The content you produce needs to connect with your target audience, to evoke a response that makes them want to find out more, or make a purchase. And with the right data, this is exactly what you can achieve.

Understanding your target audience can also help you understand what they want when they land on your website, and you can then develop your website around the user requirements, for an all round improved user experience.

Data driven content marketing improves content through SEO analysis

It pays to seriously evaluate your website, and it’s SEO performance. By doing so, you can establish which pieces of content perform well, and create other content in the same style, to help your website improve. It also means you can uncover the pieces that are overlooked or poor performing, and recreate these, to improve your website.

Data driven content marketing improves content performance on social media

By collecting data about the best posting times, and the most effective platforms to reach your target audience, you can create content, to match the demands of that particular social media platform. And this will help to improve the performance and reach of your content.

Data driven content marketing can improve keyword use

Collecting data about keywords relevant to your industry, and your company is a good way to know which type of keywords to target, and how to produce the best content that will match these keywords. This can be a big advantage for your SEO efforts, as it means that your content is more likely to perform well, and get results.

For more information or for professional web design and web marketing support, get in touch with the team today, here at Pumpkin Web Design.