For many companies and businesses, persuading website users to buy their products online remains a challenge. Many websites perform well, yet still don’t live up to their potential for increasing sales and sign ups. From complicated forms, to imagery that doesn’t hit the mark, there are a lot of ways your web design can have a negative influence on your profits. But when your web design is spot on, and you still aren’t reaching your target, you could consider AI and automation strategies. These can be very beneficial for any company or business, regardless of size, as they can seriously improve the user experience. And a more positive user experience, leads easily to more sales. But what kind of role should AI play in eCommerce? And what are the considerations to using AI to improve eCommerce? Well, here at Pumpkin Web Design, we are Preston’s leading web design and web marketing professionals. We work across Preston, and the North West, including Blackburn and Chorley, as well as Manchester, to provide valuable web design, SEO, and web marketing solutions to a range of clients. As a result, we have produced this guide to everything you should know about AI and eCommerce.
Using AI to improve eCommerce
AI and automation strategies can bring a range of advantages, particularly boosting sales of products online. But how does this work? And how can your company use AI effectively? Well, here are some key considerations:
- Automated emails
- Personalisation and re-targeting
- Improved recommendations
Automated emails that deliver a direct receipt to your customer are old news. But they are still an effective form of marketing. If you want to take it one step further, why not set up an automated email response to remind customers that they left an item in the shopping cart. People can be distracted by real life, or even something else online, and this takes attention away from the cart, and their shopping. A friendly reminder is a good way to bring people back to your website, and increase your sales.
Personalisation and re-targeting
If you really want to get someones attention, use their name. This can be used on an advertisement, or an email. But using the name of your customer will really help to draw them into your website, and help form a stronger company, customer relationship. This can be completed simply by using the data the customer has already provided when they ordered previously, or signed up. And the idea is that this message will change depending on the client, and their previous purchases. Personalisng your website for each customer is a great way to add value, and make your website users feel valued.
When your website user is browsing for items and products, recommended products can be a useful way to provide users with the items they need. AI can be used to determine which products should be shown,when. This is based on what the customer is viewing, at the time. This is much more helpful than simply recommending the next item in the list, or setting it to random. And as it helps the customer, it leads to a more positive user experience, which could mean more sales.
For more information or for professional web design and web marketing support, get in touch with the team today, here at Pumpkin Web Design.