Why does your business need a content marketing strategy?

Planning and implementing a content marketing strategy is a great way to help your company grow online. Content is one of the key forces that will drive traffic to your website, as well as inform and persuade your potential customers. And this means that it should be an important part of any marketing strategy your company produces. But unfortunately around 50% of companies still don’t have a content marketing strategy! And this means they are losing out on website traffic, and also sales and sign ups. So, why does your business need a content marketing strategy? And how can content marketing help your business grow? Well, here at Pumpkin Web Design, we are Preston’s leading web design and web marketing professionals. We work across Preston, and the North West, including Blackburn and Chorley, as well as Manchester, to provide valuable web design, SEO, and web marketing solutions to a range of clients. As a result, we have produced this guide to the advantages of producing a content marketing strategy.

Why does your business need a content marketing strategy?

So, why should you develop a content marketing strategy for your business? And what kind of benefits can you expect to see? Well, there are many advantages for strategy development, including:

• Clear content goals and purpose
• Building a brand identity
• Launch a structured marketing campaign
• Evaluate your performance

Clear content goals and purpose

The primary aim of a content marketing strategy is to create structured, cohesive content that delivers on a clear aim, message or purpose. This is so much more effective than simply writing blog posts and articles without any real aim. With clear, well defined goals your content can help to build a well of relevant industry information that will help your website become a leading industry authority. It will also be easier to evaluate your success, and keep moving forward, growing your business.

Building a brand identity

Without a content marketing strategy, your content has no rules or guidelines to stick to. This means that the content you produce can meander between topics, without a common goal, But it also means that your company branding wont shine through. And without clear branding, that defines the tone and the style of the content, your content simply wont perform as well. Content can be a great tool for building your brand, and delivering your brand identity to a new audience, when it works inside a structured content marketing strategy.

Launch a structured marketing campaign

A content marketing strategy doesn’t just help your regular content production. It could also be key to unlocking the potential for a structured marketing campaign. And this will involve different types of content, used on different platforms, to deliver a similar message or purpose. This type of campaign can be incredibly effective, for small businesses as well as large companies.

Evaluate your performance

A content marketing strategy will define success and failure for your content. And without a well planned strategy, it is almost impossible to evaluate your performance, to know how successful, or unsuccessful, your content has been.

For more information or advice for developing your own content marketing strategy, get in touch with the professionals today, here at Pumpkin Web Design.