Distinguishing between pieces of content that still bring value to your website, and your brand, and those that diminish it, is a very important first step. Not every piece of content is created equal. And some content can bring a range of benefits, no matter how old it is. This is usually “Evergreen” content, that is not dated and will remain relevant. However, other pieces of content could be harming your company. Once you have established which pieces are the source of the problem, you can begin to make positive changes.
Removing or updating old content on your website
Once you have found the content that is causing issues, you have two options. You can update the content, or remove it. These different options are dependent on a range of factors, including:
- The topic of the content- if the content is about a product or service you no longer provide for example, this is content that needs to be removed. However, content that is about an industry specific or relevant topic is content that can easily be updated.
- The quality of the content- while any content can in theory by made to shine, if your original piece was fill of errors, and mistakes, it could be a better option to simply create a whole new piece of content, targeting the same keyword. Just make sure you remove the old content, before publishing the new. However, content that is high quality can quickly and easily be updated with more relevant information.
Advantages of removing or updating old content on your website
So, why should you make the effort to get rid of old content, or update it? Well, there are a variety of reasons, including:
- Providing the best possible UX- users need access to relevant and high quality content to find answers to their questions and be persuaded to buy or sign up. Users that miss out on this will feel that your website does not provide a positive experience, and they will be less likely to buy or sign up.
- Improve SEO- Search engines want to rank websites with information that is up to date, reliable, and original. So updating or removing any content that does not fit the bill will actually help to increase your SEO, as you wont have poor content dragging you down.
For more information and advice about web marketing, get in touch with the experts today, here at Pumpkin Web Design.