When it comes to succeeding online, you need to do more than create a stunning and attractive website. While designing a great website is the first step, you also need to make sure that your website is seen by the right audience. These are the people that are going to be motivated to buy your products, or sign up to your services. So securing a top position on the biggest search engine in the world, Google, is a great step on the path to online success. But Google doesnt make this easy. In fact, Google has a wide variety of ranking factors that you need to take into account, when designing, and optimising your website. So what are these factors, and how can you meet the challenge? Well, here at Pumpkin Web Design, we are Preston’s leading web design and web marketing professionals. We work across Preston, and the North West, including Southport and Wigan, as well as Manchester, to provide valuable web design and marketing solutions to a range of clients. As a result, we have produced this guide to the top Google ranking factors you should know about.
Why does Google use ranking factors?
Google’s most important aim is to make sure that people using the search engine have the best possible experience. This means, that the websites users are directed to, need to be the best websites available. And one way to objectively determine the value or worth of a website, is to hold it up to universal standards required for every website. These universal standards involve looking at what users want from a website. And these user requirements are the basis for the ranking factors.
Top Google ranking factors you should know about
So, for any company or business looking to advertise services, or sell products online, meeting these ranking factors is incredibly important for attracting traffic to your website. More traffic, means more potential customers and more money. So, here at the top Google ranking factors you should know about:
- Responsive or adaptive design- whichever design you choose, you need to make sure that you have a mobile version of your website, with a similar amount of content and value, but designed specifically for the small screen. This is an important ranking factor, make even more crucial by the role out of the mobile first indexing.
- Loading speed- Google wants to provide the best possible experience for users. And slow websites just dont cut it. So make sure you optimize your website for speed, to outperform your competitors on the Search Engine Results Page (SERP)
- Title tags- Google uses the title tags you have used within the content of your page to determine what your website is all about. These tags will also help your website show up in the SERP, for relevant search terms. That’s why your title tags should always contain your keywords.
For more information and advice about web marketing, get in touch with the experts today, here at Pumpkin Web Design.