The Skin and Wellbeing Clinic Ltd is a Preston city centre start up clinic which opens in April 2019. Run by experienced registered nurses and midwives, this modern clinic aims to provide botox treatments, dermal fillers, lip fillers, chemical peels and other skin and wellbeing treatments in a very stylish and opulent setting.
The team approached us well ahead of the anticipated opening date so that we could make a start on creating the brand, the logo, the website, social profiles, and also to help them organise any signage and printing that they’d need.
What did we do?
The team at the clinic wanted to portray a stylish and fashionable image, with a strong, striking brand identity. It was agreed that lots of black and white imagery would be preferable, as is common with many fashion brands.
We created a logo that would sit well on top of any black and white images that would be used within the clinic, and chose a gender neutral colour palette that would appeal to men and women alike.
The website follows through with black and white photographs and video content, creating continuity, and a very strong brand identity.
At the time of writing this, the website consists mainly of stock images purchased on Shutterstock, and video content from Pond5. We have helped the clinic organise a photoshoot which will be happening in just a few weeks time. We’ll have some great images and video for use on the website following that.
We also set up the Facebook and Instagram profiles for the clinic, ensuring that the brand colour scheme, logo and tone of voice is consistent throughout.