When creating your website, you will no doubt develop a key landing page that you intend to be the first port of call for any interested visitors. And this is probably the page that you pay most attention to, in terms of your Search Engine Optimisation (SEO), as this is the page you probably want to push up the search engine rankings. But did you know you could create different landing pages, based on the locations you serve? These are known as dedicated location pages, and they can be very effective. Here at Pumpkin Web Design, we are Preston’s leading web design and web marketing professionals. We work across Preston, and the North West, including Southport and Wigan, as well as Manchester, to provide valuable web solutions to a range of clients. As a result, we have produced this guide to the advantages of dedicated location pages.
Dedicated location pages
Dedicated location pages are landing pages that are developed targeting a specific area that you work in. For example, if you worked across the North West, you might create a separate landing page for Preston, Liverpool, Lancaster, or Manchester, or even all of them, if you provide a service in each of these areas. There are some key points to consider relating to your location pages though, and these include:
- Creating unique content- you have to make sure that each landing page for each different place, is entirely unique. Or search engines will view this as duplicate content, and instead of increasing your search engine presence with multiple landing pages for different places, your presence will only diminish instead.
- Relevance- for each place you create a page for, you need to use imagery and content that is relevant to the audience. This will help make your website more appealing to people across your location zones. And it can also help to improve the ranking on search engines too.
Advantages of dedicated location pages
So what are the advantages of developing and using dedicated location pages? What kind of positive results can you expect? Well, there are several benefits, including:
- Landing in the search results for multiple places- As search engines like Google use the searcher’s location as a key marker for which results to reveal, optimizing your page to appear for more than one location is a great idea. This way you can increase the potential for organic traffic, and also appeal to more people, across a larger area.
- Improve the user experience- As part of creating dedicated location pages, you will need to make sure the content you use is relevant for the location. As previously discussed. And in doing so, you can actually help to improve the user experience on your website. An improved user experience can lead to an increase in sales and sign ups, allowing your business to grow.
For more information and advice about dedicated landing pages for your SEO and web marketing, get in touch with the experts today, here at Pumpkin Web Design.