Advantages of dedicated location pages

When creating your website, you will no doubt develop a key landing page that you intend to be the first port of call for any interested visitors. And this is probably the page that you pay most attention to, in terms of your Search Engine Optimisation (SEO), as this is the page you probably want to push up the search engine rankings. But did you know you could create different landing pages, based on the locations you serve? These are known as dedicated location pages, and they can be very effective. Here at Pumpkin Web Design, we are Preston’s leading web design and web marketing professionals. We work across Preston, and the North West, including Southport and Wigan, as well as Manchester, to provide valuable web solutions to a range of clients. As a result, we have produced this guide to the advantages of dedicated location pages.

Dedicated location pages

Dedicated location pages are landing pages that are developed targeting a specific area that you work in. For example, if you worked across the North West, you might create a separate landing page for Preston, Liverpool, Lancaster, or Manchester, or even all of them, if you provide a service in each of these areas. There are some key points to consider relating to your location pages though, and these include:

Creating unique content- you have to make sure that each landing page for each different place, is entirely unique. Or search engines will view this as duplicate content, and instead of increasing your search engine presence with multiple landing pages for different places, your presence will only diminish instead.
Relevance- for each place you create a page for, you need to use imagery and content that is relevant to the audience. This will help make your website more appealing to people across your location zones. And it can also help to improve the ranking on search engines too.