Why do Google quality rater guidelines matter?

21
Oct

Keeping up to date with changes and developments online, especially in relation to search engine algorithms, can feel exhausting. But there are a number of advantages to this, and it can be very beneficial for your business if you are to stay on top. Googles quality raters guidelines are a part of this. But what are these and why do they matter? Well, here at Pumpkin Web Design, we are Preston’s leading web design and web marketing professionals. We provide valuable web design, SEO, and marketing solutions to a range of clients, across the North West, including Southport and Wigan, as well as Manchester. As a result, we have produced this guide to everything you should know about Google quality rater guidelines.

What are Google quality raters guidelines?

Googles search quality rater guidelines are designed to help search raters determine the quality of a website, or piece of content. The guidelines outline the conditions and elements that need to be considered when rating for quality. These guidelines are updated and built on over time, and keeping up to date with these changes can be very beneficial for companies and businesses of all sizes.

Why do Google quality raters guidelines matter?

These guidelines are important for companies and business, despite not having a direct influence on page ranking. The advantages of keeping up to date with these guidelines include:

  • Developing a better understanding of Googles quality measurements
  • Improving your website for future algorithm updates

Quality raters guidelines can help develop a better understanding of Googles quality measurements

While we all know that quality plays an important role in page ranking, the intricacies of what makes for high quality content can be vague. By keeping up to date with information in, and changes to the search quality raters guidelines, you will be able to establish:

  • Some of the important factors that indicate high quality content
  • Any best practices that you might have overlooked
  • Practices that may have updated and changed

Quality raters guidelines can help improve your website for future algorithm updates

Just because these search quality raters guidelines do not impact on page ranking immediately, doesn’t mean that they are completely irrelevant for the future. In fact, these guidelines are specifically used to train human search quality evaluators. The feedback from the human team is then benchmarked and used to inform future Google algorithm updates. As a result, keeping up to date with these guidelines, and any changes, can be imperative for making the right choices, futureproofing your content against new algorithm changes.

Key quality factors within the guidelines

There are a number of key quality factors within the guidelines to consider, and these include:

  • Content sections- these guidelines break down webpage content into three sections:
    • Main content- this is the content that serves the main purpose of the page
    • Supplemental content- this is content the may help the user experience or add value to the page, but does not serve the main goal
    • Ads- content displayed to make money from advertisement and monetization
  • E-A-T- Expertise, Authoritativeness and Trustworthiness make up (E-A-T) and this is crucial for website content to be deemed high quality.

For more information or advice, or for professional web marketing and social media marketing, get in touch with the team today, here at Pumpkin Web Design.

Pumpkin Web Design Ltd is a small and highly results driven digital agency working for like minded clients in Preston, Chorley, Southport, Blackburn, Burnley, Morecambe,Wigan, Manchester, London, Warrington, Blackpool, Lancaster, Leyland, Lytham St Annes, Bolton, Chester and the UK. Our services include web design, SEO, content marketing, video production, brand design and much more.