With growing numbers of social media users, marketing via social media is increasing in importance for companies and businesses to make the most out of their online presence. The ability to target vast amounts of potential consumers, and to create a community page that directs all this traffic back to your website, all for free, is something no business should be thinking about passing on. In fact, even huge brands like Coca-Cola are centralizing their social media strategy. Here at Pumpkin Web Design, we don’t just build great websites, we also help companies promote their business online and part of this is social media expertise. So here are our top three tips for social media success.
Choose the most relevant platforms
A common misconception is that businesses should take advantage of all the social media platforms available to them, casting the net as large as possible. However, if you are not able to keep up with the demands for content on all the social media platforms, your followers and potential consumers will lose interest. It’s important to remember that each platform has different media focuses, for example, SnapChat and Instagram are aimed at the under 35’s with images and video pretty much the exclusive content form. This wouldn’t work for a company who doesn’t use video to market. Choosing the platform with the appropriate demographic and media style is important.
Companies that automate all their posts tend to lose followers and consumers because they don’t answer questions, don’t respond to comments or reviews and essentially lose the social from social media. People will want to interact with your company. Social media shouldn’t be a simple, single way for a company to present itself. Instead use social media to get to know your potential consumers and build a community feeling. If people enjoy interacting with you they are more likely to buy from you, it’s as simple as that.
Invest your time
It might be free to make a social media account and it may be free to interact with and attract potential consumers, but it takes a lot of time and effort to get your social media visibility off the ground. Be prepared to put in this time and the rewards will speak for themselves.
Choosing the right platform for your company, using social media as a way of interacting with your potential consumers or clients, and investing time to make sure you get your social media right are our 3 top tips. Social media isn’t a magical way to make your company get noticed, it takes preparation, effort and time, but it can make all the difference to your company.