Case study: LetPads

Client overview

LetPads is a reputable property management company specialising in the letting and management of residential student properties. Their focus is on providing exceptional service to tenants, ensuring seamless property management processes. When they approached us, their existing website failed to reflect their professionalism and expertise, resulting in poor search engine visibility and limited online exposure.

Challenges faced

LetPads encountered significant challenges with their existing website:

• Outdated and Basic Design: The outdated website design did not convey the professionalism and quality of LetPads’ services. Its basic features and lack of visual appeal failed to engage visitors and generate leads.

• Poor Search Engine Visibility: The website was not ranking on Google, which hindered LetPads’ ability to attract organic traffic and reach potential clients. Their online presence was virtually non-existent, limiting their growth potential.

• Unsupported Platform: The lack of support for their existing website left LetPads without access to updates, security patches, and ongoing technical assistance, making it difficult for them to address website issues or make necessary improvements.

Our solutions

To overcome the challenges faced by LetPads, we implemented the following tailored solutions:

• WordPress Website Design: We designed and developed a modern and visually appealing WordPress website that aligned with LetPads’ brand image and showcased their property management services effectively. The new design emphasised user experience, making it easy for visitors to navigate and find relevant information.

• On-Page SEO Optimisation: We conducted comprehensive keyword research and implemented on-page SEO techniques to enhance LetPads’ search engine visibility. This included optimising meta tags, headings, and content to improve their organic rankings and attract targeted traffic.

• Blogging: We established a blog section on their website to regularly publish informative and engaging content related to property management, landlord advice, and student tips. This not only provided valuable resources for their audience but also contributed to improved search engine rankings and increased website traffic.

• Responsive Design: We ensured that the website was fully responsive and mobile-friendly, enabling users to access and navigate the site seamlessly across various devices.

• Ongoing Support and Maintenance: We provided LetPads with continuous support, including regular website updates, technical assistance, and advice on optimising their online presence. This ensured their website remained secure, up-to-date, and aligned with their evolving business needs.

SEO successes

The implementation of our SEO strategies yielded excellent results for LetPads:

• Improved Search Engine Rankings: The on-page SEO optimisation efforts led to significant improvements in LetPads’ search engine rankings. Their website started ranking prominently for relevant keywords in the student property space, allowing them to attract targeted organic traffic.

• Enhanced Google Maps Visibility: Our SEO techniques and local SEO optimisations contributed to increased visibility on Google Maps, making LetPads more discoverable for local searches related to property management services.

• Increased Website Traffic: The improved search engine visibility and engaging content led to a substantial increase in website traffic. Visitors were more likely to discover LetPads’ services, browse through their offerings, and reach out for property management inquiries.

Summary

Through our collaboration with LetPads, Pumpkin Web Design Ltd successfully transformed their outdated and unsupported website into a modern and highly visible online platform. The tailored solutions we provided, including WordPress website design, on-page SEO optimization, blogging, and ongoing support, addressed their challenges and resulted in remarkable SEO successes. The improved search engine rankings, enhanced Google Maps visibility, and increased website traffic have positioned LetPads as a leading student property company in their region. Their updated website now effectively showcases their services, engages visitors, and generates valuable leads.