Case study: The Skin & Wellbeing Clinic

We had the privilege of working with The Skin and Wellbeing Clinic (The SWC) ( when they were starting their business four years ago. The SWC urgently required a professional website to establish their online presence. As a full-service web design company, we provided them with a comprehensive range of services, including WordPress website design, SEO, brand development, video production, advice, and ongoing support. This case study highlights the journey of The SWC, the challenges they faced, and the solutions we provided to meet their needs, along with the remarkable SEO successes achieved.

seo case study for aesthetics clinic
seo case study SWC
Visit Website Read The SWC's Review

Client overview

The Skin and Wellbeing Clinic, also known as The SWC, is a reputable aesthetics and wellness establishment based in Preston, UK. As a startup, they needed a website to effectively showcase their services, attract clients, and establish their brand identity.

Challenges faced

When The SWC approached us, they faced the following challenges:

  • Urgent Website Requirement: Being a startup, The SWC urgently needed a professional website to launch their business and establish an online presence.

  • Brand Development: The SWC needed assistance in developing a compelling brand identity that would resonate with their target audience and differentiate them from competitors.

  • Comprehensive Digital Solution: In addition to website design, The SWC required a comprehensive digital solution that included SEO, video production, and ongoing support to enhance their online visibility and marketing efforts.

Our solutions

We addressed the challenges faced by The SWC by providing them with tailored solutions:

  • WordPress Website Design: We developed a visually stunning, user-friendly WordPress website that effectively showcased The SWC’s services, treatment options, and expertise. The website design reflected their brand image and created an immersive user experience.

  • Brand Development: We worked closely with The SWC to develop their brand identity, including logo design, color palette selection, and visual elements that aligned with their target market and conveyed their values and professionalism.

  • SEO Implementation: We implemented effective SEO strategies, including keyword research, on-page optimisation, and content creation, to improve The SWC’s search engine rankings and increase organic traffic. This helped them reach a wider audience and attract potential clients actively seeking aesthetics and wellness services.

  • Video Production: To enhance The SWC’s online presence and engagement, we produced high-quality videos highlighting their services, treatment procedures, and client testimonials. These videos added a dynamic and engaging element to their website, improving user experience and showcasing their expertise.

  • Ongoing Support: We provided The SWC with comprehensive ongoing support, including regular website maintenance, content updates, technical assistance, and guidance on digital marketing strategies. This ensured their website remained secure, up-to-date, and aligned with their evolving business needs.

SEO successes

Our implementation of SEO strategies yielded significant successes for The SWC:

  • Improved Organic Visibility: The SWC’s website achieved high search engine rankings for relevant keywords in the aesthetics and wellness industry. This resulted in increased visibility, making it easier for potential clients to find them when searching online.

  • Increased Website Traffic: The optimised SEO strategies led to a significant increase in organic website traffic. This influx of qualified visitors improved The SWC’s online visibility and expanded their potential client base.

  • Higher Conversion Rates: The combination of a visually appealing website, informative content, and improved search rankings resulted in higher conversion rates. Potential clients who visited the website were more likely to engage with The SWC’s services and book appointments.

  • Enhanced Brand Authority: The improved search rankings and online visibility positioned The SWC as a trusted and reputable beauty and wellness clinic in their local area. This elevated their brand authority and helped them stand out from competitors.


Through our collaborative efforts with The Skin and Wellbeing Clinic (The SWC), Pumpkin Web Design Ltd successfully provided a comprehensive digital solution that included WordPress website design, SEO, brand development, video production, advice, and ongoing support. Our tailored solutions addressed their specific challenges and led to significant SEO successes, including improved organic visibility, increased website traffic, higher conversion rates, and enhanced brand authority. The SWC’s online presence now reflects their professionalism and attracts a wider audience, enabling them to establish themselves as a leading beauty and wellness clinic in the UK.

seo and web design case study
Read Full Case Study

Avalana Design

Avalana Design is a renowned interiors design agency specialising in creating captivating and bespoke designs for a wide range of clients. With a focus on innovative and visually stunning solutions, Avalana Design had garnered a reputation for excellence. However, their existing website was hindering their growth due to its outdated design, slow performance, and lack of support.

web design case study - players drama school preston
Read Full Case Study

Players Drama School

Players Drama School, a distinguished performing arts institution in Preston, approached Pumpkin Web Design seeking a website overhaul. Their previous encounter with web support was marred by challenges, and they were determined to find a partner who could not only meet but exceed their expectations.

seo case study SWC
Read Full Case Study


The Skin and Wellbeing Clinic, also known as The SWC, is a reputable aesthetics and wellness establishment based in Preston, UK. As a startup, they needed a website to effectively showcase their services, attract clients, and establish their brand identity.

web design case study - martial arts
Read Full Case Study

Family Martial Arts Centre

Family Martial Arts Centre (Leyland) approached Pumpkin Web Design with a challenge—establishing an online presence from scratch. Rob, the owner, recognised the power of content marketing and approached us with well-structured content. Additionally, he leveraged our in-house videographer, Sean, for captivating video content.

homematas case study
Read Full Case Study


Homematas is a leading provider of kitchen, bathroom, and tile solutions in Preston, Lancashire. Their commitment to delivering high-quality products and exceptional service sets them apart in the industry. Seeking to enhance their digital presence and attract a wider customer base, they enlisted the expertise of Pumpkin Web Design Ltd.

Read Full Case Study

Oaklands Dental

Oaklands Dental is a reputable dental practice located in the UK, committed to providing high-quality dental care and a positive patient experience. However, their existing website suffered from various issues, including being outdated, slow, malfunctioning, and lacking support. This hindered Oaklands Dental’s online presence and their ability to effectively communicate with current and potential patients.