Case study: Oaklands Dental

We were hired by Oaklands Dental ( to address the numerous issues plaguing their outdated website. With a commitment to delivering exceptional web design services and ongoing support, we undertook the task of revamping Oaklands Dental’s online presence. This case study delves into Oaklands Dental’s background, the challenges they faced, the comprehensive solutions we provided, and the remarkable outcomes achieved.

Website design and SEO case Study Oaklands Dental
Visit Website Read Oakland's Review

Client overview

Oaklands Dental is a reputable dental practice located in the UK, committed to providing high-quality dental care and a positive patient experience. However, their existing website suffered from various issues, including being outdated, slow, malfunctioning, and lacking support. This hindered Oaklands Dental’s online presence and their ability to effectively communicate with current and potential patients.

Challenges faced

Oaklands Dental approached us with several pressing challenges that needed to be addressed:

  • Outdated Website: The existing website’s design and functionality no longer reflected Oaklands Dental’s commitment to modern dental practices, resulting in a disconnect with their target audience.

  • Poor Performance: Slow loading times and technical issues hindered the website’s user experience, leading to high bounce rates and potential patient loss.

  • Lack of Support: The absence of ongoing support meant that Oaklands Dental was unable to promptly address issues, update content, or implement necessary changes.

Our solutions

We implemented a comprehensive strategy to transform Oaklands Dental’s online presence and address their specific challenges. The following key solutions were implemented:

  • New WordPress Website Design: We crafted a modern, visually appealing, and user-friendly WordPress website to align with Oaklands Dental’s branding and improve user engagement. The new design showcased their services, team, and patient testimonials effectively.

  • Responsive Design: The website was optimised for responsiveness, ensuring a seamless browsing experience across various devices, including desktops, tablets, and mobile phones. This feature allowed potential patients to access information easily, regardless of the device they were using.

  • Live Chat Integration: We added a live chat feature to the website, enabling real-time communication between Oaklands Dental and their website visitors. This feature facilitated prompt responses to patient enquiries, improving customer satisfaction and conversion rates.

  • Ongoing Support and Maintenance: We provided Oaklands Dental with dedicated ongoing support, including regular website maintenance, content updates, and technical assistance. This support ensured the website remained up-to-date, secure, and fully functional at all times.

SEO successes

In addition to the website transformation, we implemented a comprehensive SEO strategy to enhance Oaklands Dental’s online visibility and organic search rankings. Notable SEO successes achieved include:

  • Keyword Research and Optimisation: We conducted extensive keyword research to identify relevant and high-value keywords in the dental industry. These keywords were strategically incorporated into website content, meta tags, and headings to improve search engine visibility.

  • On-Page Optimisation: The website’s structure, content, and metadata were optimized according to SEO best practices. This included optimising title tags, meta descriptions, and alt attributes to improve search engine indexing and ranking.

  • Local SEO Implementation: We employed a localised SEO approach to target Oaklands Dental’s specific service areas. This involved optimising Google My Business listings, local directories, and geographically relevant keywords to increase visibility in local search results.

  • Content Marketing: Collaborating with Oaklands Dental, we added informative and engaging content, including blog posts and articles. This content aimed to educate patients, demonstrate expertise, and improve search engine rankings through relevant keyword inclusion.

Results and impact

The collaboration between Oaklands Dental and us yielded significant results:

  • Enhanced User Experience: The revamped website showcased Oaklands Dental’s services and testimonials in a visually appealing and user-friendly manner, resulting in improved user engagement and satisfaction.

  • Improved Website Performance: Extensive optimisation measures significantly reduced loading times and resolved technical issues, providing a seamless browsing experience for visitors and reducing bounce rates.

  • Increased Organic Traffic: The implementation of effective SEO strategies led to higher organic search rankings, driving a substantial increase in website traffic and attracting potential patients actively seeking dental services.

  • Improved Online Conversion Rates: The integration of live chat functionality allowed Oaklands Dental to engage with website visitors in real-time, resulting in higher conversion rates and improved patient acquisition.

  • Strengthened Local Presence: The localised SEO efforts boosted Oaklands Dental’s visibility in local search results, making them more accessible to potential patients in their service areas.


Through our expertise in WordPress web design, responsive design implementation, ongoing support, and SEO strategies, we successfully transformed Oaklands Dental’s outdated and unsupported website into a modern, user-friendly, and search engine optimised online platform. The collaboration between our two companies resulted in an enhanced user experience, improved website performance, increased organic traffic, higher conversion rates, and a strengthened local presence for Oaklands Dental.

seo and web design case study
Read Full Case Study

Avalana Design

Avalana Design is a renowned interiors design agency specialising in creating captivating and bespoke designs for a wide range of clients. With a focus on innovative and visually stunning solutions, Avalana Design had garnered a reputation for excellence. However, their existing website was hindering their growth due to its outdated design, slow performance, and lack of support.

web design case study - players drama school preston
Read Full Case Study

Players Drama School

Players Drama School, a distinguished performing arts institution in Preston, approached Pumpkin Web Design seeking a website overhaul. Their previous encounter with web support was marred by challenges, and they were determined to find a partner who could not only meet but exceed their expectations.

web design for local hotel
Read Full Case Study

Walker & Williams Hotel Group

Walker & Williams Hotel Group, a prestigious hospitality company, needed a new website for their boutique hotel, No.10 Preston. The client aimed to showcase their boutique rooms with a tidy, professional website and required excellent support, having been disappointed with their previous provider’s design and communication.

seo case study SWC
Read Full Case Study


The Skin and Wellbeing Clinic, also known as The SWC, is a reputable aesthetics and wellness establishment based in Preston, UK. As a startup, they needed a website to effectively showcase their services, attract clients, and establish their brand identity.

website design on a laptop
Read Full Case Study

Eco Renewables Group

Eco Renewables Group is a leading provider of solar power solutions, offering a comprehensive range of products and installation services. They supply and install everything needed for solar power systems, from inverters to PV panels, ensuring top-quality products from trusted manufacturers.

homematas case study
Read Full Case Study


Homematas is a leading provider of kitchen, bathroom, and tile solutions in Preston, Lancashire. Their commitment to delivering high-quality products and exceptional service sets them apart in the industry. Seeking to enhance their digital presence and attract a wider customer base, they enlisted the expertise of Pumpkin Web Design Ltd.

Read Full Case Study

Oaklands Dental

Oaklands Dental is a reputable dental practice located in the UK, committed to providing high-quality dental care and a positive patient experience. However, their existing website suffered from various issues, including being outdated, slow, malfunctioning, and lacking support. This hindered Oaklands Dental’s online presence and their ability to effectively communicate with current and potential patients.