Case study: Homematas

Client overview

Homematas is a leading provider of kitchen, bathroom, and tile solutions in Preston, Lancashire. Their commitment to delivering high-quality products and exceptional service sets them apart in the industry. Seeking to enhance their digital presence and attract a wider customer base, they enlisted the expertise of Pumpkin Web Design Ltd.

Challenges faced

Homematas encountered several challenges with their existing website:

• Outdated and Basic Design: Their website lacked a modern, visually appealing design that failed to showcase their extensive range of products and services. The basic layout and limited features hindered customer engagement and conversions.
• Poor Search Engine Visibility: The website struggled to rank on Google, making it difficult for potential customers to find Homematas when searching for kitchen, bathroom, or tile solutions. This limited their online visibility and potential business growth.
• Lack of Support: The unsupported website lacked regular updates, security enhancements, and technical assistance, compromising its performance and customer experience.

Our solutions

To address Homematas’ challenges and elevate their online presence, we implemented the following tailored solutions:

• WordPress Website Design: Our web design team, John and Brian, crafted a visually stunning and user-friendly WordPress website. The new design showcased Homematas’ extensive product range, featured captivating imagery captured by our talented photographer, Rachel, and highlighted their expertise in kitchen, bathroom, and tile solutions.
• On-Page SEO Optimisation: Our SEO experts conducted thorough keyword research and implemented on-page SEO techniques to improve Homematas’ search engine rankings. By optimising meta tags, headings, and content, we ensured their website appeared prominently in relevant search results, attracting targeted organic traffic.
• Google Ads Management: Leveraging our expertise in digital advertising, we developed and managed effective Google Ads campaigns for Homematas. By targeting specific keywords and demographics, we maximised their visibility in search results, driving targeted traffic and potential customers to their website.
• Video Production: Our skilled videographer, Sean, produced high-quality videos that showcased Homematas’ products, services, and expertise. These videos added a dynamic and engaging element to their website, capturing the attention of visitors and boosting conversion rates.
• Photography: Our talented photographer, Rachel, captured stunning images of Homematas’ products, installations, and completed projects. These visually appealing photographs were strategically placed throughout the website, enhancing its aesthetics and credibility.
• Ongoing Support: We provided Homematas with continuous technical support, regular updates, and security enhancements to ensure their website remained optimised, secure, and fully functional.

Results and achievements

Our collaboration with Homematas yielded remarkable results and notable SEO successes:

• Improved Google Rankings: Through our comprehensive on-page SEO optimisation and strategic keyword targeting, Homematas achieved significantly improved rankings on Google. Their website now appears prominently in search results for kitchen, bathroom, and tile solutions, increasing their online visibility and attracting a larger audience.
• Increased Organic Traffic: The enhanced search engine rankings resulted in a substantial increase in organic traffic to Homematas’ website. More potential customers are discovering their products and services, driving greater engagement and potential conversions.
• Comprehensive Service Visibility: By targeting specific keywords and optimising their website for all the services they provide, including kitchens, bathrooms, and tiles, Homematas now features prominently in search results for each service. This comprehensive visibility has greatly increased their chances of attracting customers seeking specific solutions.

Conclusion

Through our collaboration with Homematas, Pumpkin Web Design Ltd successfully transformed their outdated and unsupported website into a visually appealing, user-friendly, and highly optimised online platform. By leveraging our expertise in WordPress website design, on-page SEO optimisation, Google Ads management, video production, photography, and ongoing support, we addressed their unique challenges and achieved remarkable SEO successes. Homematas’ improved search engine rankings, increased organic traffic, and comprehensive service visibility have positioned them as a leading provider of kitchen, bathroom, and tile solutions. Their updated website effectively showcases their products and services, engages visitors, and drives potential conversions. We take great pride in the instrumental role John, Brian, Rachel, and Sean played in Homematas’ digital transformation and continued success in the industry.