Case study: 15 Winckley Square

Pumpkin Web Design Ltd is proud to present a detailed case study highlighting our successful collaboration with Fifteen Winckley Square, a reputable Barristers Chambers based in the heart of Lancashire. With our expertise in web design, on-page SEO, and ongoing support, we partnered with Fifteen Winckley Square to revamp their outdated website and provide them with a modern, user-friendly online platform.

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Client overview

Fifteen Winckley Square is a distinguished Barristers Chambers situated in the historic city of Preston, UK. With a rich heritage and a team of talented barristers, they have built a strong reputation for delivering exceptional legal services across a broad range of practice areas. However, their existing website failed to reflect their expertise and failed to provide an engaging user experience.

Challenges and goals

When Fifteen Winckley Square approached us, they expressed their concerns about their outdated and unsupported website. They recognised the importance of having a professional online presence that accurately represented their brand and showcased their expertise. Our primary goals were to design a visually appealing, user-friendly website that would serve as an effective marketing tool, attract potential clients, and establish Fifteen Winckley Square as a leader in their field.

Solution

We embraced the challenge and devised a comprehensive strategy to transform Fifteen Winckley Square’s online presence. We employed a three-fold approach, encompassing website design, on-page SEO, and professional photography.

Website design

We understood the need for a modern and visually captivating website to captivate visitors and convey Fifteen Winckley Square’s professionalism. Leveraging our expertise in WordPress, we crafted a brand-new website design that incorporated a sleek and elegant aesthetic while maintaining a user-friendly interface. The design incorporated Fifteen Winckley Square’s existing branding elements while elevating their visual identity to better resonate with their target audience.

Website features

The revamped Fifteen Winckley Square website boasts a range of features tailored to enhance the user experience and streamline navigation. These include:

  • Intuitive Navigation: We implemented a well-structured menu system to ensure easy access to the Chambers’ areas of practice, individual barrister profiles, and other essential information.
  • Barrister Profiles: We created comprehensive profiles for each barrister, highlighting their expertise, qualifications, and notable achievements. This allowed potential clients to make informed decisions based on the barristers’ backgrounds.
  • Practice Areas: We categorised Fifteen Winckley Square’s areas of practice, providing detailed information about each field. This allowed visitors to quickly locate the relevant information they were seeking.
  • News and Resources: We incorporated a dedicated section for news updates, case studies, and legal resources. This area showcases Fifteen Winckley Square’s expertise and commitment to staying current in the legal field.

On-page SEO

Recognising the importance of search engine optimisation, we implemented a robust on-page SEO strategy. We conducted extensive keyword research to identify the most relevant terms potential clients might use to find legal services. Through careful optimisation of page titles, meta descriptions, and content, we ensured that Fifteen Winckley Square’s website would rank prominently in search engine results, driving organic traffic and enhancing their online visibility.

Photography

One of the standout features of the new Fifteen Winckley Square website is the captivating photography, professionally captured by our talented photographer, Rachel. Through Rachel’s keen eye for detail, we were able to showcase the Chambers’ stunning offices, team members, and the prestigious Winckley Square location. The carefully selected images add a personal touch, instilling trust and building a connection with potential clients.

Ongoing support and results

We understand that a successful website requires continuous support and updates. We have provided Fifteen Winckley Square with ongoing support, ensuring that their website remains secure, up-to-date, and optimised for peak performance. We remain readily available to address any concerns and implement requested changes promptly.

The results of our collaboration have been truly transformative for Fifteen Winckley Square. The new website has received overwhelmingly positive feedback, providing a visually stunning and user-friendly experience for visitors. Fifteen Winckley Square now stands out as a prominent player in the legal industry, thanks to their enhanced online presence.

Summary

Pumpkin Web Design Ltd takes great pride in the successful partnership with Fifteen Winckley Square. By delivering a modern website design, implementing effective on-page SEO, and incorporating professional photography, we have provided Fifteen Winckley Square with a compelling online platform that truly reflects their expertise and professionalism. The collaboration has resulted in increased visibility, improved user experience, and a significant boost in new business opportunities. We look forward to continuing our support for Fifteen Winckley Square’s online presence and helping them achieve their business objectives.

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