Case Study: Ahmed Abdel Gawad – Mr Plastic Surgeon

Some years back, we were asked to collaborate with Ahmed Abdel Gawad, also known as Mr Plastic Surgeon ( Ahmed approached us four years ago, having seen the exceptional work we did for The Skin and Wellbeing Clinic. He sought our expertise to address the challenges his existing website faced—outdated design, lack of search engine visibility, and a lack of support. We provided Mr Plastic Surgeon with comprehensive services, including WordPress website design, on-page SEO optimisation, blogging, contact forms, advice, and ongoing support. This in-depth case study delves into the journey of Mr Plastic Surgeon, the obstacles we overcame, and the tailored solutions that led to remarkable website transformation and SEO successes.

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Client Overview:

Mr Plastic Surgeon, Ahmed Abdel Gawad, is a highly skilled and reputable plastic surgeon specialising in cosmetic and reconstructive procedures. He is dedicated to providing exceptional care and achieving outstanding results for his patients. Ahmed approached us, recognising the need to elevate his online presence and reach a wider audience seeking plastic surgery expertise.

Challenges Faced:

Mr Plastic Surgeon encountered significant challenges with his existing website:

  • Outdated and Basic Design: The outdated website design failed to convey the professionalism and expertise associated with Ahmed’s plastic surgery practice. Its basic features and lack of visual appeal hindered the ability to engage visitors and establish trust.
  • Poor Search Engine Visibility: The website was not ranking on Google, limiting Ahmed’s visibility in search results and making it challenging for potential patients to discover his services online. This lack of online presence hindered his ability to attract new patients.
  • Lack of Support: The existing website lacked support, leaving Ahmed without access to regular updates, security enhancements, and technical assistance. This compromised the website’s performance and potential for growth.

Our Solutions:

To address the challenges faced by Mr Plastic Surgeon, we implemented the following tailored solutions:

  • WordPress Website Design: We crafted a modern and visually captivating WordPress website that aligned with Ahmed’s professional image. The new design showcased his expertise, incorporated high-quality visuals, and ensured a user-friendly experience for visitors.
  • On-Page SEO Optimisation: We conducted extensive keyword research and implemented on-page SEO techniques to enhance Mr Plastic Surgeon’s search engine visibility. This involved optimising meta tags, headings, and content to improve organic rankings and attract targeted traffic.
  • Blogging: We established a blog section on the website to regularly publish informative and engaging content related to plastic surgery procedures, patient testimonials, and industry news. This not only provided valuable resources to visitors but also contributed to improved search engine rankings and increased website traffic.
  • Contact Forms: We integrated intuitive contact forms to simplify the process for potential patients to reach out for inquiries or schedule consultations. These forms ensured a seamless user experience and increased conversion opportunities.
  • Ongoing Support and Maintenance: We provided Mr Plastic Surgeon with continuous support, including regular website updates, security enhancements, and technical assistance. This ensured that his website remained secure, up-to-date, and optimized for performance.

SEO Successes:

The implementation of our SEO strategies yielded impressive results for Mr Plastic Surgeon:

  • Improved Search Engine Rankings: The on-page SEO optimisations we implemented led to significant improvements in Mr Plastic Surgeon’s search engine rankings. His website began ranking prominently for relevant keywords and phrases, making him more discoverable to individuals seeking plastic surgery expertise.
  • Increased Organic Traffic: The improved search engine visibility and engaging content resulted in a substantial increase in organic traffic to Mr Plastic Surgeon’s website. This influx of qualified visitors translated into a higher potential for patient conversions.
  • Enhanced Online Presence: Through our comprehensive SEO efforts, Mr Plastic Surgeon’s online presence expanded significantly. He now reaches a wider audience actively searching for plastic surgery services, fostering brand awareness and establishing himself as a trusted authority in the field.

In addition to the overall SEO successes, we also achieved remarkable visibility for Mr Plastic Surgeon’s cosmetic surgery holidays service in Cairo, Egypt. By implementing targeted SEO strategies and optimising relevant keywords, we were able to secure top positions on Google search results for this specific service. As a result, Mr Plastic Surgeon’s website gained significant exposure to individuals seeking cosmetic surgery holidays in Cairo. This achievement not only solidified his expertise in the field but also positioned him as a trusted destination for those seeking high-quality cosmetic surgery procedures combined with a memorable holiday experience in Cairo.


Through our collaboration with Mr Plastic Surgeon, Pumpkin Web Design Ltd successfully transformed his outdated and unsupported website into a sophisticated online platform that accurately represents his plastic surgery practice. Our tailored solutions, including WordPress website design, on-page SEO optimization, blogging, contact forms, and ongoing support, addressed the challenges he faced and resulted in remarkable SEO successes. The improved search engine rankings, increased organic traffic, and enhanced online presence have positioned Mr Plastic Surgeon as a leading provider of plastic surgery services. His updated website effectively showcases his expertise, engages visitors, and fosters trust, driving patient conversions and contributing to his continued success in the field of plastic surgery.

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