While many companies and businesses want to broaden their content marketing strategies, they don’t always know what it is they are aiming for. Without a clear goal in mind, how will you know your content has been a success? Well, here at Pumpkin Web Design we are Preston’s leading content marketing and SEO experts. We work with clients and companies across the region, from Southport to Wigan. As a result, we have produced this guide to content marketing and the signs of success.
Traffic, traffic, traffic
One of the key indicators that your content marketing has been successful is an increase in traffic. More traffic means more views, leading ultimately to the possibility of more sales. So if you have been producing relevant and engaging content, and using social media to share this, you should notice an uptick in click throughs to your website.
Content can drive traffic to your website through two avenues:
- social media- producing and sharing good quality content regularly will improve your brand presence and visibility on social media platforms. It also provides more opportunity for people to want to access your website.
- organic search- the more content you produce at a high quality, the more likely your website will be to rank for a range of associated and connected keywords. This means you can drive more traffic from the search engine results page to your website.
Time well spent
But getting people to click through to your website isn’t the only sign of success. After all, there’s not much point in having great traffic numbers if that same traffic is bouncing away again. As a result, you should also monitor how much time your visitors spend on your website. If you have great content, they will be likely to stay and read it. If not, they will leave pretty quickly.
For more information or advice about content marketing and the signs of success, or for professional web design, get in touch with the experts today, here at Pumpkin Web Design.