Here at Pumpkin Web Design in Preston, local SEO is just one of the things we excel at. From fantastic, responsive web design, to web marketing that gets real results, we have the know how to help your business succeed. Local SEO is part of this, especially if you are a local business. As a result we have produced this guide to local SEO for local businesses.
What is local SEO?
SEO stands for Search Engine Optimistation, and this is about optimising your website for top performance on Google. This will be evident not only on the search engine results page, but also by the amount of traffic you receive. Local SEO therefore is simply SEO with a focus on being appealing to local customers. This might mean adapting some of your language to include some local terms or colloquialisms, and using local images and place names.
Local SEO and content marketing
As you can see, to really get the best value from your local SEO efforts, you need to be using a content marketing strategy. After all, its the content that will contain most of the keywords, and direct traffic from search engines.
In addition, content marketing may overlap with social media marketing, and with social media marketing you can even set your advertisements to be shown to an audience within a set distance. As a result, you can specifically target your local customers.
Why should local businesses use local SEO?
Instead of focusing on general SEO, local SEO can also increase footfall in your physical premises (if you have one) as well as establish your company as a local service provider. In addition, it will increase the number of people in your area that are aware of you and what you can offer, which means that next time they might not even check Google first, coming straight to you instead. Ultimately if you are a local business then local SEO can help provide a consumer base.
For more information or advice, get in touch with the experts today, here at Pumpkin Web Design.