Here at Pumpkin Web Design, we are web marketing, SEO, and web design experts. We work with businesses and companies across the region, from Preston to Chorley, and Blackburn to Southport, to provide top quality web solutions. This includes SEO, or Search Engine Optimisation. A key part of this is reliant on data collected from your businesses online competitors. But how can gathering and analyzing this data help? Well, this is our guide to content SEO and your website competitors.
What is SEO?
SEO, or Search Engine Optimisation, is the meticulous process of examining a website and making changes to ensure that it ranks highly for relevant search terms, while also appealing to the searcher. Websites with top quality content that is original and relevant, will rank more highly because of Google’s search algorithm. ,
Content SEO and your website competitors
Content and SEO go hand in hand. You cant optimise a website with no content, and you cant create relevant content without being aware of the SEO aims and goals.
When it comes to your website competitors, you should check out their content. From the blog or the news section, to their product page copy, analyse their content. If they are creating top quality, informative and original content each week, they may be likely to rank more highly, and to convert more customers. As a result, you will need to match their content strategy with your own, if you want to remain successful online.
Content is one of the largest factors that Google uses to judge a website. Sites with accurate, relevant and original content will rank more highly because they are providing more value for readers. Make sure you can outperform or at least match your competitors in this department, and you will maintain success.
For more information or advice, or for help with your own content and SEO, get in touch with the professionals today, here at Pumpkin Web Design.