While drawing new customers in with focused advertising is a great way to boost your business, email marketing is still incredibly important. Targeted advertising delivered straight to your previous or potential customers is a great way to bring people to your website, where you will have more chance to convert to customers. But what can you do when nobody is signing up for your emailing list? Well, here at Pumpkin Web Design, we are Preston’s leading web marketing experts. As a result, we have produced this guide to boosting email subscribers.
One of the best ways to increase the amount of people signing up to your emailing list is with keyword targeted offers. These are placed on your webpages that are already performing well, bringing in the traffic and ranking highly on Google. Then, when customers click through, they are greeted with an offer. For example a 10% off offer can be a great option, and all your visitors need to do is sign up to receive the code.
Add to your customers experience
Make sure that whatever method you are using to get your viewers to part with their email address is eye catching enough to get attention, but one that doesn’t detract from their overall experience of your website. While popups and adverts can be effective, if they ruin the user experience, your overall stats will fall.
Finally, locked content, that can only be unlocked for those that have signed up, is proving popular on the web. This is useful for websites with a lot of guides and information, that can really add value to the user experience. If your locked content isn’t worth unlocking, your company will get a bad reputation and your audience trust will be broken.
For more information about boosting email subscribers, get in touch with the web marketing experts today, here at Pumpkin Web Design.