The festive season is a great time for marketing. And if you develop an effective content marketing strategy, which includes a place for festive and seasonal marketing, you will always be able to attract more attention, and potentially drive more sales, at this time of year. But if you haven’t started yet, or feel that you might have left it a little late, don’t worry. There are always some last minute seasonal content marketing options, that can make all the difference. So what does this involve? And how can you be sure that this will help you achieve the best possible results? Well, here at Pumpkin Web Design, we are Preston’s leading web design and web marketing experts. And we work with companies across the North West, from Southport to Wigan, and even Manchester. to deliver web marketing solutions that really work. As a result, we have produced this guide to everything you should know about your options for some late seasonal marketing.
What are the most effective last minute seasonal content marketing options?
If you have left your seasonal content marketing to this late in the year, then chances are, you will need to organise anything you do in house. This can restrict your content marketing options. But there are some things you can do, including:
- Send out a Christmas newsletter- advertise your most popular products or services directly to people who are on your mailing list. While you might have left your marketing until the last minute, the chances are, a large proportion of your customers have too. And with Christmas being a time for giving, your email could be a good starting point for their Christmas shopping. Make sure that your newsletter is well branded, easy to read on all devices, links to your website flawlessly, and loads quickly, for the best results. You could also consider adding a Christmas offer or discount.
- Start a social media marketing strategy- mid December is the perfect time to start dishing out your Christmas social media posts. While you might not have much to say, or even created anything yet, even a different Christmas themed graphic shared daily can be a useful way to keep your business at the forefront of the customers minds, which could lead to an increase in sales.
- Yearly round up blogs- your content marketing needs to support your SEO too, and producing content for your website is a great way to do this. Why not create a round up of industry news for the year, linking to other company websites that are not in direct competition with your own? Or why not produce a range of top ten lists to link back to your previous blogs. Both of these options are applicable to the end of the year, so your potential customers will find the content relevant, but they are also both easier to produce than tackling a new subject with no planning, to release something in time for Christmas.
To make sure that seasonal content marketing is on your schedule for next year, or for more information about professional web design, or web marketing, get in touch with the team today, here at Pumpkin Web Design.