Ever changing and adapting, web design is a field that evolves. Staying on top of the latest trends is important. It helps your webpage look current and relevant, and helps customers know you are an active company. However, some website trends are just that, and they will fade out within months. This can leave your company looking out of touch and a little foolish. Here at Pumpkin Web Design, we are always on top of the latest web design tips. We know how fast trends can change, and how easy it is to be left behind. As a result, we have produced this guide to consistent web styles.
Every company has a wealth of information that they need to pass onto customers. But overwhelming viewers with this information won’t give you the results you are looking for. In fact, viewers that feel overwhelmed will quickly leave your site. Consequently, our advice is to organise the information you want and simplify this. Start off by thinking like your viewer. Why have you arrived at this site and what do you want to know? Plan your information as an answer to these questions and you can make a great start. Keep your page uncluttered and simple.
Leaving space around each element on the page, can allow your website to become more visually appealing. Allowing each element to be seen within its own space is a great way to decrease the visual distractions. This will help you get across your main points. It is also easier for visitors to follow the set navigation pathways. As a result, you can increase your viewer to customer conversions. This is because your call to action buttons and features will stand out.
Although web design trends change regularly, the idea of a simple webpage that makes good use of whitespace is timeless. Whichever other techniques and trends you employ as part of your website design, these two will remain important. For all your web design and web marketing needs, contact us at Pumpkin Web Design today.