Quality and quantity factors for content marketing

woman enjoying web content

Creating great content is a key goal for many businesses and companies across a range of industry sectors. But when creating this content, what is more important, quality or quantity? And what type of role do each of these play in your content marketing? Well, here at Pumpkin Web Design, we are Preston’s leading web design and web marketing professionals. We provide valuable web design, SEO, and marketing solutions to a range of clients, across the North West, including Southport and Wigan, as well as Manchester. As a result, we have produced this guide to everything you should know about the important quality and quantity factors for content marketing success.

The importance of quality for content marketing

Quality has long been regarded as a crucial part of any content marketing strategy, with search engine algorithms particularly those at Google, analysing the quality of the content as part of the ranking factor. But in reality, what does quality mean here? Well it can be broken down into individual aspects that work together to allow your content to add the most value for the website user. These aspects include:

  • Relevance- the content needs to be relevant to the keyword chosen, and the search term used by the website user, if these are different. High quality content will be highly relevant to the website user, answering any questions and providing details and information that will be relevant.
  • Original- for content to be considered high quality it must be completely original, offering information and answers in a way that has not been done before. Content that is duplicated from your own website is not likely to allow your page to rank as highly as it should, while content copied directly from other websites is plagiarism and will not be ranked highly.
  • Value- high quality content needs to add value to the website, and to the website user. This means really understanding what your potential customers and clients are looking for, and providing this effectively.

Can quantity be useful for content marketing and SEO?

While quality will always be the most important factor for your website content, quantity also plays a role too. This can be split into different areas, including:

  • The amount of words used per post
  • The amount of pages on the website

There are important factors to consider within each of these.

The amount of words used per post

The amount of words used ought to vary for each type of content you produce, with the word count matching the purpose and intent of the content itself. For blog posts there is an expectation that this will be 300 words or more to be appropriately picked up by search engines, but this will depend on the amount of competition, and it’s not strictly true. A post with 287 words for example is capable of claiming the top spot on the search engine results page, if the quality of the content is high, and the topic covered in detail.

However, the amount of words can play a role with highly competitive keyword content. While 300 words might be enough to make a simple point, longer pieces can help to clarify points and provide more details. This can include statistics and data. In this type of circumstance, adding quantity can actually contribute to a higher overall quality. This though does not apply when the content is repetitive or drags on for no reason.

The amount of pages on the website

Adding more pages to the website can be a good way to give each section enough space and detail, as required. However, it is essential that each page is completely unique, and serves a specific purpose or role on the webs

For more information or advice, or for professional web marketing and social media marketing, get in touch with the team today, here at Pumpkin Web Design.

Pumpkin Web Design Ltd is a small and highly results driven digital agency working for like minded clients in Preston, Manchester, Chorley, Southport, Blackburn, Burnley, Morecambe, Wigan and the UK. Our services include web design, SEO, content marketing, video production, brand design and much more.