The Search Engine Results Page (SERP) is the index of websites that is shown as a result to a search query. When creating your Search Engine Optimisation (SEO) strategy, the SERP is a free tool that can provide a valuable insight, and be incredibly useful. Here at Pumpkin Web Design we are Preston’s leading web design and web marketing professionals. We provide a wide range of high quality, effective website solutions and content marketing services across Preston and the North West, from Southport to Wigan, as well as Manchester. As a result, we have produced this guide to using the SERP for SEO success.
What are the most effective ways to use the SERP for SEO success?
The SERP can be incredibly useful for a wide range of SEO tasks and purposes. These include:
- Keyword research
- Competitor research
- User intentions
- Content types
Using the SERP for keyword research
The SERP can be a useful tool for keyword research at a variety of stages, including:
- Content ideation- what are the search suggestions surrounding the keywords you want to target? Does the SERP show any additional questions panels? What is the competition level like for the potential keywords you want to use? All of these answers can be found through the SERP, helping to provide content ideas, content topics and an idea of the level of relevant content available. So for the content ideation stage of your SEO research and planning, the SERP can be essential.
- Keyword performance- you can also measure how well your content is performing in relation to the SERP positioning. While the rank of your content isn’t the be all and end all of your SEO efforts, a higher ranking position can only bring benefits and advantages, such as attracting more organic traffic.
Using the SERP for competitor research
As part of your content marketing research, or the development of your SEO strategy, you will no doubt be undertaking some competitor research And while you might already know of some competitors, a simple search engine search will probably reveal more, some national, and some local, that you might not have even considered otherwise. The SERP not only lists these competitors for you, so you can check out every inch of their website, but it also helps to indict the keywords that they are ranking, leading into more keyword research!
Using the SERP to understand user intentions
Having a full understanding of your audience, and a detailed “user profile” of your average customer or client can help you to create a website that is designed to meet their needs and requirements. This ensures a positive user experience, which in turn helps create a positive impression of your company or business. One of the key things to consider is the intention of the website user when they land on your website. Are the looking to buy immediately? Or for more information? This can make a big difference to what your website users, and potential customers or clients want from your website, and ultimately how many sales or sign ups you make. And the SERP can be the perfect tool to understand user intentions associated with your chosen keywords, so that you can create the perfect content, accordingly.
Using the SERP to explore content types
Finally, the SERP can also help inspire you to create different types of content, including imagery and video content for your website, and chosen keywords. The SERP will show a range of content options, and this can be very inspiring.
For professional, high quality web design and content marketing, get in touch with the experts today, here at Pumpkin Web Design.