Here at Pumpkin Web Design in Preston, we are web design and web marketing experts. We work with companies and businesses across the region, from Blackburn to Southport and everywhere in between to provide top quality web marketing solutions. This includes content marketing. But it isn’t all about written content. In fact, if your local business wants to make an impact online, and on social media, you will need to embrace visual content. So what kind of visual content can be effective? Well, this is our guide to visual image content and local businesses.
Whether its a blog post or a social media piece, using a piece of stunning imagery can help you capture the attention of your audience. Images can tell their own stories and lead your viewers on their own path, so make sure you choose images that match exactly with the message you are trying to get across.
With an ever increasing crush of content facing your potential customers on every platform, its important that you choose imagery that will stand out. Anything that is too similar will be lost in the crowd.
If you need to get your point across using statistics, why not consider info-graphics? These are graphics created simply for the purpose of making facts and figures more digestible and visually interesting. Adding an info-graphic to your article can turn it from an off-putting wall of text, to an easy to understand, shareable, piece of content.
When it comes to visual imagery, there is no better candidate than video. For social media, or for your blog posts and articles, videos can be an incredibly engaging and visual way to interact with your viewers.
For more information or advice, get in touch with the experts today, here at Pumpkin Web Design.